The challenge was to take one of our most complex large-scale events with a focus on interaction and collaboration from London’s Excel Centre to an audience confined to their homes and offices around the world.
The Thomson Reuters Foundation is the corporate foundation of Thomson Reuters. A global organisation known as a thought leader in the anti-slavery world, it strives to advance media freedom, raise awareness of human rights issues and foster more inclusive economies.
A 24-hour live streamed and in person rolling event between Hong Kong, London and New York, The Economist’s Pride and Prejudice Festival was a global conversation on the status of LGBT rights in specific countries, it aimed to map new battlegrounds and identify the scope for action.
The delegate feedback was overwhelmingly positive, with many comments highlighted within the in-platform chat. One positive from the global lockdown could well be that a companywide engagement piece to start the year is here to stay.
Our agency offering is end-to-end, from strategy and creative, to content creation and delivery, all joined together with seamless project management.
One of the supposed positive sides during the increase in virtual events has been the opportunity for more diversity in representation at meetings. Accessibility needs should be considered front and centre in the run up to an event.