Broadsword continues to foster talent through apprenticeships, allowing team members to develop while gaining both experience and training. As of National Apprenticeships Week, over 20% of the team at Broadsword are enrolled on or have completed apprenticeships, with apprentices both joining the business, progressing onto higher level courses, and existing members of staff completing apprenticeship courses on subjects including marketing, cyber security, design, operations, and management. 

As an award winning event agency, Broadsword has apprentices represented at all levels of the business because this truly adds value to the team, bringing fresh perspectives and skills that contribute to the agency’s success.

We are part of an incredibly exciting industry which gives our apprentices lots of opportunities to get stuck into the world of events and gain plenty of hands on experience — from working behind the scenes to attending industry events.

We believe developing the next generation of talent and providing opportunities for young people is the future of the events industry and this has been a key focus for Broadsword.

We are committed to helping develop recognised routes within the events industry, aiming to break down barriers to entry and progression and attract a broader pipeline of potential talent. This goal is largely led by our Managing Director Anna who is a former teacher. She is on the board for Events Apprenticeships regularly attending industry events, leadership forums webinars, and local careers fairs to promote the route, even representing the events industry at a number of government events.

Broadsword will be further aiming to bridge this gap by partnering with a school through Future First, in which students can join us for work experience placements, and we can offer mentoring, access and knowledge about both the events industry and events apprenticeships.

It has been a fantastic journey seeing our apprentices develop both knowledge and skills but also confidence, completing their courses, and going on to do higher level courses. We have been able to offer two apprentices the opportunity to start a three year degree level course.

Adam started with Broadsword as a Level 3 content apprentice and is about to start a marketing degree alongside his role as a designer where he has been able to create content for clients including the British Independent Film Awards.

Apprenticeships have created a culture of learning at Broadsword, which extends to the senior team with three team members taking the opportunity to undertake a Level 5 management apprenticeship with Pearson. Aisha, Creative Lead, Rob, Head of Operations, and Liam, Head of Production, will all be undertaking the challenge alongside their full time roles at Broadsword. The apprenticeship will provide formal training to develop our existing managers, giving them the opportunity to gain new skills and knowledge.

Luke, Network Systems Administrator at Broadsword, has also enrolled on a level four Cyber Security Engineer apprenticeship to stay ahead of the ever evolving IT landscape.

We are proud to extend this development opportunity to existing members of our team and believe this is the next step for developing the workforce within the events sector – with our team members increasingly disproving misconceptions around apprenticeships, taking the fantastic opportunity to up skill and develop.

If you are interested in joining the events industry, you can find a range of opportunities with Events Apprenticeships, an industry led initiative with Broadsword’s MD on the board. You can also get in touch with us to see if we have any available work experience opportunities across our business.