BNP Paribas Wealth Management APAC held its flagship next generation event in Hong Kong, enlisting the support of Broadsword Asia Pacific to produce the event with the goal of supporting future leaders to navigate complex changes and trends with coaching, discussions, and inspiration. We took charge of the end-to-end event delivery, from creative concepts, to event management, technical and even content production.
Next generation leaders gathered at the top of Hong Kong’s new landmark building, the Henderson . The conference was the first to be held on the 39th floor event space against the backdrop of Hong Kong’s dazzling skyline, and it proved to be the perfect setting to embrace change and celebrate the event’s 17th year in style. Broadsword were tasked with creating dynamic content to rival the surroundings, making the most of large LED screens to capture the audience’s attention. The entrance to the venue was transformed into a futuristic tunnel illusion.
During the event, a line up of business Leaders, innovators, and entrepreneurs were invited to speak on a range of trending topics including the rise of esports, gaming, and live entertainment. A noteworthy segment was Responsible Brands and the New Consumer Ethos, in which a panel explored how business leaders can adapt to expectations of conscious consumers and balance purpose with profit. With leaders on the cutting edge of business, BNP Paribas Wealth Management APAC created a one-of-a-kind event filled with NextGen insights.
