As leaders in FinCrime compliance, Comply Advantage are driven by a mission to empower every business to eliminate financial crime and help their customers turn compliance into a catalyst for growth, resilience, and trust. They invited their audience to London to explore the technology, trends, and what it truly takes to disrupt financial crime and protect the people most affected by it. Comply Advantage partnered with Broadsword – an agency specialising in financial services events – to produce the summit.

CATALYST London is a landmark event dedicated to showcasing the future of compliance and part of a global series appearing in London, the Singapore FinTech Festival, Money 20/20 Las Vegas, and New York. At each event, an all-star speaker lineup delivered pioneering insights on the evolving financial crime landscape, exclusive previews of what compliance re-engineered looks like, real-world perspectives from industry leaders, and strategic discussions on turning compliance into a business enabler. At the London summit, Speakers from PwC, Hargreaves Lansdown, Monzo, and the House of Lords joined a lineup of panels and fireside chats that showcased innovation, actionable insights, and a passion for the fight against financial crime.

Broadsword created an immersive environment designed to encourage connection, learning and measurable outcomes from end-to-end event branding and wayfinding to the delivery of demo stations, every touchpoint was crafted to support engagement and clarity. Live demo stations and interactive displays enabled attendees to experience solutions first hand throughout the day and allowed ComplyAdvantage to showcase their revolutionary new platform and engage their audience in meaningful conversations about their cutting-edge capabilities outside of the main agenda.

Attendees could also visit stands which spotlighted partners such as Women in FinCrime and STOP THE TRAFFIK – an organisation committed to disrupting human trafficking through intelligence-led prevention – reflecting a shared focus on translating financial crime insights into action. Attendees could also visit a swag station and a custom game, where they could scan a QR code to enter a Pac-Man style maze on screen for the chance to earn points and win Prizes including gadgets and branded merch.

To enhance networking and deliver post-event insight, digital badges were introduced, enabling seamless connections between attendees while providing valuable ROl data for ComplyAdvantage after the event. Tap-to-Connect Badges offer a smart, seamless way for delegates and exhibitors to network and engage. Users can simply tap to exchange details or interact with key touchpoints like posters and exhibitor stands. Every interaction is logged — giving delegates a personal record of who they met, and giving organisers valuable insights into networking patterns, popular areas, and engagement with content across the event.