Audience research / insight
With a global workforce of 8500 people entirely based at home, we recognised Clarivate’s need to engage with more than just its sales team for the traditional January kick off. Creating a brand “Clarivate United” and engaging a live event platform all staff could connect with, enabled us to communicate a single call to action and motivate a range of working styles. The focus was on the togetherness of the team, regardless of their geographical locations, department or background in the organisation.
Outcomes
Over 95% of all Clarivate employees attended the event, spending an average of over 10 hours online. Hundreds of Clarivate employees from around the world contributed content in some form. The ambition of increasing the audience and widening participation in the event on such a scale was a huge success and the event brand ‘Clarivate United’ enabled a sense of togetherness for the entire organisation with overtones of dynamism and competition. The two virtual clubs (running and cycling, through Strava) resulted in a combination of +8,000 miles being covered.
