Ignite Customer Conference
Clarivate
Credit Trends Global Broadcast
Moody's
Broadcast
CONFERENCE
OVERVIEW
Winner of C&IT’s Media and Broadcast Event of The Year 2022 — The Credit Trends series is a flagship event series and go-to forum for interpreting market trends which has been run by Moody’s for over a decade. We have since elevated the thought leadership events to reach a global audience through a mix of broadcasts and live events across the world.
Credit Trends shares insights on global market dynamics and credit risk, aiming to disrupt credit sector reporting.
Key objectives were to develop the series as a leading global event for trusted insight and an annual go-to in the market, making each event bold in content and delivery yet consistent across regions.
Delivering 7 in person and 3 virtual events in 8 weeks across Europe, America, and Asia Pacific, this global roadshow gives audiences the opportunity to engage with local credit analysts and market experts on global topics.
Drawing inspiration from magazine news programmes, we followed a format often used journalistically.
This consisted of setting the scene for each topic with an informative video, delivered by an analyst who did not form part of the subsequent panel. These pieces, all deliberately shot differently, explained the wider global macro aspects of the topic followed by a local panel, made up of industry experts who would discuss the subject matter with relevance to the region they were presenting from.
