The Economist Events Pride & Prejudice Festival
A hybrid experience
2021 might be where the hybrid event began to shine but Broadsword, alongside The Economist Events, were pioneering as far back as 2017.
Live camera relay, presentations and on-stage handovers in real time between the three continents — we delivered the 24-hour in person, live streamed event to a truly global audience, with in person and remote presenters.
Online and in-person connectivity
In-room and online facilitated Q&A ran alongside interactive touch points which connected those online with those in attendance. We collated a message wall which began in the morning in Hong Kong and finished in the evening in New York, constantly updating and sensing the mood across the event.
Consistency across all platforms
It was key to ensure that all attendees, be that in Hong Kong, London, New York or online had the same engaging, interactive and thought-provoking experience. To do this Broadsword personnel were present in all physical locations, in addition to online. This 360 support maintained consistency in look, feel, image quality and messaging.