Film crew with cameras facing panellists against floor to ceiling triangle shaped windows of the Gherkin

Global Broadcast

Content  Strategy  USA  Hong Kong  Event management  Broadcast  Virtual event  Event production  Global event 
The Credit Trends series has been run by Moody’s for many years throughout January and February. Initially, in the mid-2010’s the series ran regionally – Europe, Asia Pacific, Americas. Although the title was the same the content varied region to region. Adapting as the pandemic took hold in 2021, we chose to use the period to elevate the global reach of these thought leadership events. 
World of difference — the videos are just right, content is excellent — the panels are tight and well executed given that you are communicating complex concepts in a condensed format. 
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What were the objectives?

Key objectives were to disrupt the credit sector reporting and make claim for the Credit Trends series to become the leading global event for trusted insight on the forces that drive credit markets. By being bold in content delivery and topic, Moody’s main aim was to make this series an annual ​‘go-to’ industry insights event.

Cameras in a studio recording two women speaking to each other infront of a window showing buildings in a city New York
Two people in front of windows with greenery around. There is a camera and chairs set up for a conference. Paris

Drawing inspiration from magazine news programmes, we followed a format often used journalistically. This consisted of setting the scene for each topic with an informative video, delivered by an analyst who did not form part of the subsequent panel. These pieces, all deliberately shot differently, explained the wider global macro aspects of the topic followed by a local panel, made up of industry experts who would discuss the subject matter with relevance to the region they were presenting from. 

Man in suit stood talking in front of statistics from different countries

How was the project evaluated?

Being a digital event we generated a large amount of data to use to evaluate initial ROI. One consideration for an advisory business within the financial industry, is that ROI could not simply be measured in post event sales, rather in terms of reach and time on stream. 

63,000
page views 
1,258cities
across 99 countries 
235,274
minutes of streaming 
Screenshot of four virtual speakers smiling
Work

HSBC Global Graduate Programme

The challenge was to take one of our most complex large-scale events with a focus on interaction and collaboration from London’s Excel Centre to an audience confined to their homes and offices around the world. 
Content Creative Digital Moving image Hong Kong Event management Broadcast Virtual event Event production
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Work

Virtual Leadership Offsite

Broadsword were asked to work with one the world’s leading financial analysis businesses to help run their senior leadership conference virtually, titled Now Is The Time. 
Digital USA Conference Event management Broadcast Virtual event
four women in dresses and two men in suits holding a trophy on a stage
Insight

Winners at the C&IT Awards!

1 minute read 5 Oct 2022
We are delighted to announce our win for Media and Broadcast Event of the Year at the C&IT Awards. Hear from Managing Director Anna Green on the experience. 
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