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HSBC Virtual Graduate Induction

The challenge was to take one of our most complex large-scale events with a focus on interaction and collaboration from London’s Excel Centre to an audience confined to their homes and offices around the world. 
You all handled everything with absolute professionalism and aplomb. Ultimately, I couldn’t be happier with how it all went. This event marked a key change in how we approach events in this ever-changing climate. Thank you thank you. You were all incredible. 
Programme Lead, HSBC

What we achieved

After establishing that an off-the-shelf” virtual event solution would not meet all the project requirements, we decided to build something new by developing a bespoke web platform that worked within the parameters of HSBC’s IT systems. Our solution allowed delegates to bond in small groups, work with their peers, be heard in globally streamed sessions with an audience of 650 and embrace some fun challenges along the way. The two-week event combined a mix of live studio broadcast, pre-recorded content and presentations from home locations. 

Flexible live sessions

It was incredibly important that the graduate audience knew that this was a live event, happening now, for them. To create this feeling, programming took a reactive, loose approach to scheduling the sessions. This allowed the audience to shape the event, encouraging participation and letting voices be heard. This was somewhat challenging for the technical team, used to rigid plans and agendas choreographed to the nanosecond. We now had to follow the flow, improvising and letting situations develop and resolve. Any audience member could be brought into the live stream at any point in time. 

Why go bespoke

The global sessions were inspirational, but the real value for the audience came in the group sessions with their peers. The platform integrated with Zoom and expanded past the limitations of Zoom call functionality to allow small group sessions in a variety of formats. Home groups navigated the event together, collecting points for different challenges as they went, building relationships beyond business functions and geographical locations that will remain long after the event.

375,000
minutes of streamed content 
48
nationalities 
12,653
connections made on platform