Work
ITV The Big Think
Broadsword were delighted to work on The Big Think, an inspirational TED Talks-style away day for 480 ITV employees, in person at the BFI IMAX Waterloo, while also streaming to colleagues worldwide.
ITV MAD
Through a Group Marketing Away Day, ITV wanted to bring together team members within marketing to promote strong relationships across the company. As specialists in B2E event production, Broadsword designed a colourful event.
With the theme ‘More than Marketing’ focusing on creating ambitious and bold work in the year ahead, a creative and inspiring setting was required.
Broadsword imagined a high impact focal point in the form of a multi-level stage to create an informal and inviting setting. Screens and lighting were seamlessly integrated into the stage set to also create this effect.
The backdrop, using a playful mix of colours and panels, was inspired by ITV’s cutout logo and bold event identity. Camden House acted as a blank canvas for us to develop a consistent look and feel and set the tone for the event.
Branding throughout the venue including window and staircase vinyls maximised brand presence across the entirety of the space.
Insight
The Power of Colour at Events
6 minute read
27 Jan 2023
The rules of colour and how to use them to your advantage, enhancing event branding and live experiences.
Work
ESG Leadership Offsite
How do you make 120 leaders in London, Paris, New York and at home engage as one while attending the same leadership offsite?