Broadsword were tasked to design and deliver a solution that would transform the cinema auditorium into a bold and brave events space, with an impactful visual identity, enabling delegates to ‘challenge the status quo’ and ‘step out of the box’.
Creating a Ted Talks-style event, theatrical and inspirational, this event oozed infectious energy. It was important that the presentation area mirrored the themes of the event and was designed as an abstract backdrop which was visually appealing, with all camera angles in mind.
Our visual team worked hard to enable the stage and lighting design to establish a sense of depth so that filmed footage didn’t look flat. Translating the event assets into artwork for the big screen and formatting this gigantic presentation canvas required careful planning, so that the right tone and atmosphere was created while the audience didn’t lose sight of the presentation platform and the live event environment.
