Kimberly-Clark EMEA Sales Kick Off
An institution, Kimberly-Clark has a passion for creating essentials for a better life, constantly innovating products which have literally changed the world. Founded in 1872 and servicing one quarter of the world’s population, this entrepreneurial but also socially responsible organisation, has invented five of our eight major consumer product categories.
Understanding sales kick-off meeting
Having previously worked with the event project director on another sales kick-off, Broadsword were tasked to bring to life Kimberly-Clark’s EMEA Summit, which was staged in Twickenham Stadium, London.
A mixture of insightful content, CEO and leadership team presentations, group workshops and (rugby) themed audience engagement activity kept the energy and focus high for this three-day event.
Working with existing creative
With the visual identity for the conference established we set about producing an array of bold, sweeping vinyl graphics, which we installed across walls and windows to create a fully branded environment, encompassing delegates on three sides. This was continued on the outside of the stadium, creating an impactful entrance.
Alongside delivering all production and technical resource, we supported with a series of matching product and exhibition stands which served as great knowledge sharing hubs. Here we facilitated 1–2‑1 conversations so that delegates could understand more about new product developments.