Thomson Reuters Foundation Trust Conference
A strategic approach and a competitive tender
We were invited to pitch to the Trust’s new CEO in the summer of 2019 and having been notified of our success, had three months to deliver the conference which was staged in November 2019 at the QEII Centre in Westminster.
We were tasked to develop an inclusive environment in which to stage a powerful programme, addressing the creation of a fairer economic system and closing civil society space, with a special focus on media freedom, tech and human rights.
We start every project by exploring the legacy the event taking place will leave. The CEO shared his newly-defined focus, with three interconnected pillars of work: media freedom, inclusive economies and human rights. All elements of our proposal were designed with these pillars in mind.
Enabling stories to be translated
Broadsword specialise and focus on producing events for organisations working for positive change. Perhaps our greatest strength is our ability to combine creativity with our understanding of audiences, pushing organisers and attendees to think. It is vital that we bring an experienced team to the project who fully understand and invest in the event purpose.
Inventing the most impactful format for the messaging and cutting-edge visual presentation of keynotes, was key. But equally, creating an intimate and sensitive setting for speakers, including Uyghur activist Ferkat Jawdat and Taliban attack survivor Ahmad Nawaz, to share hard-hitting personal stories, was essential.