Broadsword were recommended as the agency to support a live-streamed, 100 pax in-person event at The Langham for US investment management firm, PGIM, who wanted to hold their first face-to-face event in two years, in London, in November 2021.
The challenge was to take one of our most complex large-scale events with a focus on interaction and collaboration from London’s Excel Centre to an audience confined to their homes and offices around the world.
ContentCreativeDigitalMoving imageProductionVirtualHong Kong
The Thomson Reuters Foundation is the corporate foundation of Thomson Reuters. A global organisation known as a thought leader in the anti-slavery world, it strives to advance media freedom, raise awareness of human rights issues and foster more inclusive economies.
HSBC’s Global Graduate Induction marks the beginning of a two-year programme for 864 graduates from around the world and Broadsword have been privileged to work alongside organisers since the event’s inception.
The world’s first airline, KLM, celebrated 100 years in 2019. Broadsword produced two full-service events in London and Manchester, sourcing all aspects of the event. The key event themes were celebration, innovation, and sustainability.
The Mind Media Awards are a high-profile event celebrating the best reporting and portrayals of mental health in print, broadcast and digital media attracting A‑list celebrities, media industry professionals, sponsors and supporters.
A 24-hour live streamed and in person rolling event between Hong Kong, London and New York, The Economist’s Pride and Prejudice Festival was a global conversation on the status of LGBT rights in specific countries, it aimed to map new battlegrounds and identify the scope for action.
CreativeDigitalProductionProject managementStrategyHybridUSAHong Kong
Commemorating the centenary from the discovery of King Tutankhamun’s treasures the Saatchi Gallery displayed more than 150 original artefacts from Tutankhamun’s tomb, including 60 on their first journey outside Egypt. Broadsword were selected as the sole live event agency to the Gallery for the exhibition period.
The delegate feedback was overwhelmingly positive, with many comments highlighted within the in-platform chat. One positive from the global lockdown could well be that a companywide engagement piece to start the year is here to stay.
A company sales kick-off offsite should be high energy and impactful. With this in mind, the concept “Playing to Win” worked perfectly with Twickenham Stadium’s history and the purpose of the gathering.
Collaboration was at the heart of this project, working with the Saatchi gallery, Broadsword created a showcase exploring the what, how and why of virtual and hybrid events, producing and directing a short film on the new post-Covid challenges organisers and suppliers are facing.