Our work

The Credit Trends series has been run by Moody’s for many years throughout January and February. Initially, in the mid-2010’s the series ran regionally – Europe, Asia Pacific, Americas. Although the title was the same the content varied region to region. Adapting as the pandemic took hold in 2021, we chose to use the period to elevate the global reach of these thought leadership events. 

The challenge was to take one of our most complex large-scale events with a focus on interaction and collaboration from London’s Excel Centre to an audience confined to their homes and offices around the world. 

Broadsword were asked to produce a virtual event series that shared business insights for existing HSBC customers from across the UK. The series was to be delivered over three weeks. 

Broadsword were asked to work with one the world’s leading financial analysis businesses to help run their senior leadership conference virtually, titled Now Is The Time. 

The delegate feedback was overwhelmingly positive, with many comments highlighted within the in-platform chat. One positive from the global lockdown could well be that a companywide engagement piece to start the year is here to stay.