Contact hello@wearebroadsword.com
The Brand Bakery
A new interview series cooked up from Broadsword for events and marketing professionals. As a creative agency, we know the best ideas don't come from AI. They come from a mix of the right ingredients — getting people in the room to share conversations, candid thoughts, and a few grumbles. So we are bringing together marketing and event leaders to share their career stories, secret ingredients for success (and even what they cook when they clock off) in a monthly recipe.
ISSUE ONE
The Recipe with Paul Haynes, HSBC
Our first expert is Paul Haynes, Emerging Talent Delivery Lead, Programme and Experience at HSBC. Focusing on early careers, Paul serves up events from graduate inductions that take place across the globe to high-pressure hackathon challenges. He shares the ingredients for success that have shaped his 25 year career, how he keeps everything running smoothly, and a guide to measuring the success of events to meet wider business objectives.
FAQs
Want to be featured on the next issue of The Recipe?