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The Brand Bakery
A new interview series cooked up from Broadsword for events professionals. As a creative agency, we know the best ideas come from a mix of the right ingredients and getting people in the room to share conversations. So we are bringing together event leaders to share their career stories and secret ingredients for success in a recipe.
ISSUE ONE
The Recipe with Paul Haynes, HSBC
Our first expert is Paul Haynes, Emerging Talent Delivery Lead, Programme and Experience at HSBC. Focusing on early careers, Paul serves up events from graduate inductions that take place across the globe to high-pressure hackathon challenges. He shares the ingredients for success that have shaped his 25 year career, how he keeps everything running smoothly, and a guide to measuring the success of events to meet wider business objectives.
ISSUE TWO
The Recipe with Emma Grant, Moody’s
We interview Emma Grant, Associate Director for Global Events at Moody’s. Emma is an award-winning events professional with deep expertise in delivering high impact global programmes across the financial services sector. Emma leads a global event strategy for Moody’s Ratings, financial institutes and private credit with a focus on conferences, engagement and brand-led experiences that drive commercial and reputational outcomes. She shares the shopping list for a successful event and the prep work that goes on behind the scenes of a global events portfolio.
FAQs
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