Broadsword were recommended as the agency to support a live-streamed, 100 pax in-person event at The Langham for US investment management firm, PGIM, who wanted to hold their first face-to-face event in two years, in London, in November 2021.
The challenge was to take one of our most complex large-scale events with a focus on interaction and collaboration from London’s Excel Centre to an audience confined to their homes and offices around the world.
ContentCreativeDigitalMoving imageProductionVirtualHong Kong
The Mind Media Awards are a high-profile event celebrating the best reporting and portrayals of mental health in print, broadcast and digital media attracting A‑list celebrities, media industry professionals, sponsors and supporters.
A 24-hour live streamed and in person rolling event between Hong Kong, London and New York, The Economist’s Pride and Prejudice Festival was a global conversation on the status of LGBT rights in specific countries, it aimed to map new battlegrounds and identify the scope for action.
CreativeDigitalProductionProject managementStrategyHybridNew YorkHong Kong
The delegate feedback was overwhelmingly positive, with many comments highlighted within the in-platform chat. One positive from the global lockdown could well be that a companywide engagement piece to start the year is here to stay.
Collaboration was at the heart of this project, working with the Saatchi gallery, Broadsword created a showcase exploring the what, how and why of virtual and hybrid events, producing and directing a short film on the new post-Covid challenges organisers and suppliers are facing.