Insight
Reinventing Broadsword
3 minute read
1 Sep 2021
2021 has been about reinventing Broadsword and ourselves, putting the pieces back together to craft a new offering and a new home.
Our insight
Read our latest news, views and opinions. If you like what we’ve got to say, drop us a line to see how we can work together.
Insight
Empowering events industry talent with EVCOM’s Realise Award
2 minute read
26 Aug 2021
“Mentoring is a brain to pick, an ear to listen and a push in the right direction.” John C. Crosby
Insight
What’s in a name?
3 minute read
17 Aug 2021
Creative Director, Martin Walton explores the way we humanise nature and explains why Greta Thunberg is a personal hero.
Insight
The miracle of green screen
5 minute read
24 Aug 2021
How does green screen work, what’s the science behind it and who discovered it in the first place?
Insight
The magic of a stellar script
4 minute read
10 Aug 2021
Whether you’re planning a live, virtual or hybrid event, the two must-have ingredients are a great script and a great host.
Insight
The art of show calling
4 minute read
10 Jun 2021
Q&A with Broadsword’s Production Director, Bruce Teggart on the secret art of show calling.
Insight
Quarentunes
3 minute read
20 Apr 2020
Creating the right atmosphere as people enter a space, move towards the stage, collect an award, contributes to what memories are made of. Commercial Director, Matt Green, speaks of music.
Insight
Improving engagement with inclusivity
3 minute read
8 Mar 2021
One of the supposed positive sides during the increase in virtual events has been the opportunity for more diversity in representation at meetings. Accessibility needs should be considered front and centre in the run up to an event.
Insight
My Office Dog is going to be heartbroken when I actually have to go back to the office…
3 minute read
3 Nov 2020
I know that’s an oxymoron. However, my whippet, Meg won’t be joining me when I eventually leave the confines of my kitchen diner for the real world.
Insight
The scope of tropes
3 minute read
19 Oct 2020
The use of technology can be magical — and it is this that as an event agency we must focus upon.
Insight
Knights at the museum
2 minute read
15 Sep 2020
Ever wondered what it’s like to set up an event in a museum? You’re in luck! Having had that very experience, Broadsword MD Anna Green shares her thoughts.
Insight
Our guide to presenting at a virtual event
2 minute read
7 Sep 2020
At Broadsword we pride ourselves on our attention to detail. The little (and sometimes most obvious) things really do make a difference.
Insight
Navigating the digital wave
3 minute read
24 Jul 2020
Commercial Director, Matt Green discusses the different ways to traverse the digital ocean.
Insight
Attention to detail
4 minute read
18 Jun 2020
Commercial Director, Matt Green weaves Formula One and Michael Jordan into his latest blog, writing about the importance of detail.
Insight
The scale model
3 minute read
18 Nov 2019
Nostalgia. It’s a powerful thing. The word derives from the Greek “nóstos” meaning homecoming and “álgos” meaning pain or ache and is used to describe that physical sense of yearning for times or places that evoke fond memories.