Insight
Engaging Gen Z
8 minute read
22 May 2023
As I sit to write this blog, I consider how qualified I am to comment on the topic of engaging Generation Z. I have prepared a list…
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Insight
B.listening S2 — A taste of Alcohol Free with Laura Willoughby MBE
1 minute read
24 May 2023
We joined Laura Willoughby MBE, mindful drinking expert and Founder of Club Soda, at their alcohol free tasting rooms to discuss the issue of sober inclusivity and rethinking the role of alcohol at events.
Insight
Five ways an exhibition stand can be sustainable
2 minute read
16 May 2023
Trade shows, while great for sales generation and brand awareness, are known for their impact on the planet from single use materials and the hundreds of business cards and gifts exchanged. But, with 92% of businesses planning to be more eco-conscious when exhibiting, here’s five ways we can build a sustainable exhibition stand.
Insight
What is sober inclusivity and why it matters at events
4 minute read
15 May 2023
The shift to mindful drinking and the rise of alcohol free drink options can have a positive effect on event culture. We explore how to be sober inclusive when planning events and how to create the same experience for every attendee.
Insight
How internal events can reflect sustainability values
3 minute read
9 May 2023
At the beginning of the year the Broadsword team came together from across the world for a day to connect and share our successes and strategy. Being an events agency with prominent sustainability values reflects in everything we do, including planning our internal events. Here’s how we made the day carbon neutral.
Insight
Get on board with boat venues
2 minute read
3 May 2023
Are you looking to plan a memorable event? Why not take to the water a unique and exciting event venue? Explore our list of some of the best boat venues across the globe that are perfect for your next corporate event.
Insight
B. listening — Episode 13. Being Creative with Cat Kevern
1 minute read
2 May 2023
Cat, Chair of the Network of Women in Events, joins us for this podcast episode to share more about NOWIE and how a support network to creativity in marketing, graphic design and events.
Insight
Ten simple ways to make your event more sustainable
4 minute read
21 Apr 2023
A single conference attendee can generate up to 1.89kg of waste each day. We are always looking for creative solutions to this problem; here are 10 event ideas you can easily implement to make a big difference.
Insight
The importance of lighting in events
3 minute read
20 Apr 2023
Lighting can be key to setting the atmosphere at events. Production Manager, Jen Cohen, shares what you need to think about and how to make the right choice with lighting to bring a venue to life.
Insight
Talking Tech and Trends at the BNC Show
2 minute read
19 Apr 2023
Broadsword Strategy Director, Matt Green, spoke at the Buyer’s Networking Show on a panel titled ‘event tech = event opportunities’. So how do we grasp these opportunities and see results from our investment in technology? Read our key takeaways from the panel.
Insight
Ten sustainable venues for your next event
5 minute read
17 Apr 2023
It’s getting easier to plan eco-friendly events with many amazing venues championing sustainability and launching eco-friendly initiatives in London and beyond. Read for ten sustainable venues, including new openings.
Insight
Be Listening — Episode 12. The Co-working Conversation with Laura Beales
2 minute read
3 Apr 2023
Co-founder of Tally Workspace, Laura Beales, shares more about co-working, her advice for creating a healthy and productive workspace and her outlook on trends such as a four day work week.
Insight
Shaping a personalised event experience
4 minute read
17 Mar 2023
There is a lot we can learn from the data collected at events that inform the decisions we make as organisers about how to shape the content and format of an event to provide the best bespoke delegate experience.
Insight
Broadsword grows with new starter
3 minute read
12 Mar 2023
We are excited to announce Charlotte Sheffield will be joining our events agency as a Creative Producer. Charlotte will be overseeing our creative work including production and content to help deliver event experiences, video production and content creation.
Insight
Celebrating International Women’s Day with micebook
3 minute read
9 Mar 2023
We joined female leaders from across the events industry at micebook’s annual IWD event, enjoying thought provoking sessions and inspiring content.
Insight
Be listening episode 11. Pathways to leadership with Claire Fennelow
2 minute read
7 Mar 2023
To celebrate International Women’s Day we invited Claire Fennelow, Executive Director of EVCOM, to share her pathway to leadership and how we can support women in the industry.
Insight
Our People — Diane Carters on the latest event trends
3 minute read
21 Feb 2023
Head of Commercial Development, Diane Carters, shares her first-hand insight into a commercial role in events and her outlook for what’s to come this year.
Insight
The Venue Report: Fifty Heights Above Frankfurt
2 minute read
20 Feb 2023
Discover the highest event location in Frankfurt, overlooking the city’s iconic skyline, where we delivered the sixth live event in a global series of finance conferences.
Insight
The power of colour at events
5 minute read
27 Jan 2023
The rules of colour and how to use them to your advantage, enhancing event branding and live experiences.
Insight
The Venue Report: Bonjour Paris
1 minute read
13 Feb 2023
We boarded the Eurostar to deliver a live event in Paris. Read more about our tips on sustainable travel and the Pavillion Gabriel, a venue inspired by greenhouses.
Insight
Everyone’s chatting about ChatGPT
4 minute read
1 Feb 2023
We asked our Creative Director, Martin Walton, to tell us what he knows about ChatGPT and AI and how we might be able to use it as event professionals. Instead, he let the thing write its own blog. Nice cop-out Martin.
Insight
Our People — Liam Bremer on the latest event trends
4 minute read
8 Feb 2023
Head of Production, Liam Bremer shares more about producing successful events along with the things that drive his creativity, from his daughter’s favourite TV shows to bike rides. Read for a first-hand insight into the latest event trends.
Insight
The business of creativity – what we took away from EVCOMference 2023
3 minute read
6 Feb 2023
Our team attended EVCOM’s annual conference that explores key topics in the corporate events and film industry, with a focus on creativity this year. We all know creativity is key when producing events but clients are looking more than ever for the wow factor. So, how do we start thinking in more creative ways?
Insight
The Venue Report: Singapore’s Sustainable Side
2 minute read
1 Feb 2023
Producing global events means we travel to some incredible places, most recently Singapore for day two of a global roadshow. We’re sharing with you what we discovered along the way in the start of our new venue and destinations reports.
Insight
Broadsword grows with Asia Pacific Lead
2 minute read
6 Jan 2023
We’re excited to announce Jase Ng has joined the team as part of our continued global expansion. As Asia Pacific Lead and based in Hong Kong, Jase will support Broadsword’s growing global operations and produce events in the region.
Insight
Why your brain loves a list
3 minute read
9 Jan 2023
Do to-do lists actually work? Read the psychology behind this simple productivity hack and how to set your to-do lists up for success.
Insight
I’m dreaming of a rest this Christmas
5 minute read
14 Dec 2022
The year is coming to an end. In London last week, a foggy afternoon turned into a snowy evening. Our MD, Anna Green, shares her love of the winter weather in this reflective piece, celebrating the value of difference, the importance of nurturing the next generation and how they can inspire us to help ourselves.
Insight
Our guide to sustainable Christmas events
5 minute read
18 Nov 2022
Seven festive ideas for your holiday events and Christmas parties that won’t harm the environment so that you can celebrate guilt-free, with a smaller carbon footprint.
Insight
Joining Micebook for WRX co-working pilot
2 minute read
14 Nov 2022
We joined micebook for the launch of a new a co-working pilot, a place to drop in, work and meet like-minded event profs. At the end of day our MD and micebook ‘Nineteen’ member, Anna Green, joined agency leaders to share an early outlook for 2023.
Insight
Be Listening — Episode 10. Getting into events with Sasha Hollie Green
1 minute read
3 Nov 2022
In this episode we speak to Sasha Hollie Green, Co-founder of Future Event Leaders about her experience of doing an Event Management degree and this route into the event industry.
Insight
Wow in the Here and Now
4 minute read
8 Dec 2022
Get your biscuits and PJs to dive into this piece by our Creative Director, Martin Walton, as he shares his insight as to how the WOW factor can be created for your events by incorporating the Metaverse.
Insight
The future of fireworks
4 minute read
8 Nov 2022
The search for a more sustainable light show is on. Widely hailed as a futuristic and a low-pollution alternative to traditional fireworks, drone displays are gaining popularity. In this article, we explore whether drone technology is a viable alternative.
Insight
New York, New York
2 minute read
19 Oct 2022
Following a very successful week of events for Broadsword Americas, we met with Technical Director Mark who is supporting our US team. He shares his passion for events, an insight into working in New York and more about his career.
Insight
Meet members of our Wellbeing Team
4 minute read
10 Oct 2022
Christine, Toyin, Lorraine, Mia and Rob share their thoughts on being part of our wellbeing team. We talked to them about the importance of mental health training and supporting positive wellbeing in the workplace.
Insight
Winners at the C&IT Awards!
1 minute read
5 Oct 2022
We are delighted to announce our win for Media and Broadcast Event of the Year at the C&IT Awards. Hear from Managing Director Anna Green on the experience.
Insight
Why is vegan catering a must have for your event?
3 minute read
27 Sep 2022
It’s no secret that veganism has risen at an explosive rate as more and more people are cutting out animal products from their diet. But how does this have an impact on events? Read our perspective on vegan catering and how this can reduce the carbon footprint of an event.
Insight
Broadsword achieves carbon neutrality
4 minute read
7 Sep 2022
The team at Broadsword are delighted to announce that they have achieved carbon neutrality and we are now a carbon neutral events agency.
Insight
Be Listening — Episode 9. Ever thought of Apprenticeships? with Julie-Ann Hammond
2 minute read
1 Sep 2022
For this episode of Be Listening, we were joined by Senior Account Manager Julie-Ann Hammond from Just IT who shared her experience of helping young people get apprenticeships and the benefits of this route into the world of work.
Insight
Then there were five
4 minute read
3 Aug 2022
To celebrate Broadsword’s sixteenth birthday, we explored it’s growth. The team were delivering some fantastic events when Directors Anna and Matt Green joined in 2014, helping the business to grow further.
Insight
Broadsword at the beginning
6 minute read
2 Aug 2022
Starting a new business comes with various risks and challenges, particularly in the events industry, which is why we are excited to celebrate our 16th Birthday this year. It has been an incredible journey featuring some remarkable staff, clients, a pandemic and some great events.
Insight
Be Listening — Episode 8. Asia Pacific Events Industry Insight with Angie Choi
1 minute read
13 Jul 2022
In this episode, we speak to event expert Angie Choi, based in Hong Kong, about her journey into the events industry and current trends within in Asia Pacific region.
Insight
Meet our new team members
4 minute read
18 Jul 2022
Join us in welcoming four new team members to Broadsword: Amy, Shayna, Lucy and Beth.
Insight
Being your most authentic self in the workplace
4 minute read
24 Jun 2022
Christine Aasma, Project Assistant, shares her thoughts on why being ‘all that you are’ is particularly important for young people in the workplace, highlighting how it can make you happier and a better performer, benefitting both mental well-being and work productivity.
Insight
Be Listening — Episode 7. Learning our non-negotiables with Siôn Stansfield
2 minute read
26 May 2022
Co-founder of Point3 Wellbeing, Siôn Stansfield, joined us to discuss mental health and wellbeing, specifically highlighting the challenges for mental health within the events industry.
Insight
Beat the burn out
3 minute read
18 May 2022
As it is mental health awareness month, the opportunity to sit back and reflect on one’s wellbeing, how to can prioritise it and how employers can create more awareness of its importance, has appeared.
Insight
Are you a fiery red or a cool blue?
4 minute read
12 May 2022
What does self-awareness really mean? Are you an introvert or an extrovert? Do personality tests help in improving self-awareness?
Insight
Be Listening – Episode 6. Talking through challenges and trends in global comms with Claire Purves
2 minute read
11 May 2022
We were joined with Claire Purves on this episode, to discuss global communications for your workforce and strategies in an era of change.
Insight
Michelle Rogers, Account Director joins Broadsword
5 minute read
27 Apr 2022
Broadsword appoints Michelle Rogers in the role of Account Director. The fifth new member of staff this year, Michelle joins the Commercial Team and will support the London, New York and Hong Kong based agency’s growth and expansion.
Insight
Be Listening — Episode 5. The Carbon Conversation with Eddie Fitzgerald-Barron
2 minute read
22 Apr 2022
In celebration of Earth Day, we discussed all things Carbon with Eddie Fitzgerald-Barron , a co-founder of environmental consultancy C Free.
Insight
Best indoor plants for your home and event
3 minute read
21 Apr 2022
Not sure which plant is best for your home working environment? Or to have at an event? Broadsword’s Event Manager, Mia Robertson, takes us through her recommendations and the benefits of a green workspace.
Insight
Channel your inner athlete
3 minute read
30 Mar 2022
We all want to excel and perform to a high standard just like athletes, whether that’s in business or in our personal lives. One way we can meet these expectations is to understand and better our minds.
Insight
Finding your voice
4 minute read
16 Mar 2022
How can we empower and inspire other women in the events industry?
Insight
Be Listening — Episode 4. International Women’s Day with Juliette Foster
2 minute read
8 Mar 2022
Happy Internationals Women’s Day! Award winning TV and radio Presenter, Juliette Foster, shares more about her career and advice for women in the events industry.
Insight
Gaming and the Metaverse — why we all need more playtime.
3 minute read
23 Feb 2022
The metaverse is more than a trend, it’s a virtual reality. Our Creative Director, Martin Walton contributes Broadsword’s stance on the metaverse and why it is so important to embrace.
Insight
Be Listening — Episode 3. Broad Stripes and Bright Stars
1 minute read
15 Feb 2022
In this special edition of our podcast series we speak to a team member of Broadsword Americas, on our global expansion with the exciting launch of our New York office.
Insight
Martin Luther King Jr. Day
2 minute read
17 Jan 2022
Today is Martin Luther King Jr’s Day of recognition for his birth and many achievements in the progression of the civil rights movements. We share how the story behind his famous speeches inspires Broadsword.
Insight
Be Listening — Episode 2. The show must go on!
1 minute read
21 Dec 2021
The second podcast in our series is on the subtle art of show calling. We speak to two professional show callers to discuss producing events seamlessly.
Insight
Triumph Over Adversity
3 minute read
1 Dec 2021
Winning the Triumph Over Adversity award at the Growing Business Awards last week, really was a moment of recognition for our collective determination and imagination.
Insight
Lack of people, lack of skills… what’s the solution for the events industry?
4 minute read
17 Nov 2021
Finally some live events are back in action as well as the world of hybrid and virtual flourishing. The question is, are there enough people with the knowledge and experience to deliver them?
Insight
Be Listening — Episode 1. Adjusting The Narrative
1 minute read
3 Nov 2021
Broadsword introduces events industry podcast, Be Listening. Episode one is on how we can make events accessible.
Insight
Why enter the EVCOM London Live awards?
3 minute read
13 Oct 2021
We spoke to Diane, Broadsword’s Client Services Manager, about the process of entering EVCOM’s live event and film awards.
Insight
The Kickstart conversation
4 minute read
5 Oct 2021
We caught up with two new members of Team Broadsword, Project Assistant Christine and Administrative Assistant Toyin to talk about starting their new roles through the Kickstart scheme.
Insight
The language of visual learning
4 minute read
20 Oct 2021
Injecting a human element into the virtual environment allows us to break through the technological layers.
Insight
Reinventing Broadsword
3 minute read
1 Sep 2021
2021 has been about reinventing Broadsword and ourselves, putting the pieces back together to craft a new offering and a new home.
Insight
Empowering events industry talent with EVCOM’s Realise Award
2 minute read
26 Aug 2021
“Mentoring is a brain to pick, an ear to listen and a push in the right direction.” John C. Crosby. MD, Anna Green. is supporting EVCOM’s Realise Award, as a mentor to newcomers in the events industry.
Insight
What’s in a name?
3 minute read
17 Aug 2021
Creative Director, Martin Walton explores the way we humanise nature and explains why Greta Thunberg is a personal hero.
Insight
The miracle of green screen
5 minute read
24 Aug 2021
How does green screen work, what’s the science behind it and who discovered it in the first place?
Insight
The magic of a stellar script
4 minute read
10 Aug 2021
Whether you’re planning a live, virtual or hybrid event, the two must-have ingredients are a great script and a great host.
Insight
The art of show calling
4 minute read
10 Jun 2021
Q&A with Broadsword’s Production Director, Bruce Teggart on the secret art of show calling.
Insight
Quarentunes
3 minute read
20 Apr 2020
Creating the right atmosphere as people enter a space, move towards the stage, collect an award, contributes to what memories are made of. Commercial Director, Matt Green, speaks of music.
Insight
Improving engagement with inclusivity
3 minute read
8 Mar 2021
One of the supposed positive sides during the increase in virtual events has been the opportunity for more diversity in representation at meetings. Accessibility needs should be considered front and centre in the run up to an event and new collaboration software offers opportunities to do this.
Insight
My Office Dog is going to be heartbroken when I actually have to go back to the office…
3 minute read
3 Nov 2020
I know that’s an oxymoron. However, my whippet, Meg won’t be joining me when I eventually leave the confines of my kitchen diner for the real world.
Insight
The scope of tropes
3 minute read
19 Oct 2020
The use of technology can be magical — and it is this that, as an event agency, we must focus upon.
Insight
Knights at the museum
2 minute read
15 Sep 2020
Ever wondered what it’s like to set up an event in a museum? You’re in luck! Having had that very experience, Broadsword MD Anna Green shares her thoughts.
Insight
Our guide to presenting at a virtual event
2 minute read
7 Sep 2020
At Broadsword we pride ourselves on our attention to detail. The little (and sometimes most obvious) things really do make a difference.
Insight
Navigating the digital wave
3 minute read
24 Jul 2020
Commercial Director, Matt Green discusses the different ways to traverse the digital ocean.
Insight
Attention to detail
4 minute read
18 Jun 2020
Commercial Director, Matt Green weaves Formula One and Michael Jordan into his latest blog, writing about the importance of detail.
Insight
The scale model
3 minute read
18 Nov 2019
Nostalgia. It’s a powerful thing. The word derives from the Greek “nóstos” meaning homecoming and “álgos” meaning pain or ache and is used to describe that physical sense of yearning for times or places that evoke fond memories.