Our insight

Read our latest news, views and opinions. If you like what we’ve got to say, drop us a line to see how we can work together.
Filter our articles based on what’s most relevant to you:
Insight

Christmas at The Children’s Book Project

2 minute read 13 Dec 2024
Did you know one in three disadvantaged children across the UK has fewer than ten books of their own at home? The Children’s Book Project aims to tackle book poverty, giving every child the opportunity to own their own book. 
Blog
Insight

B. Listening: Purposeful Playtime

2 minute read 6 Dec 2024
Serious Play might seem like somewhat of an oxymoron. How do colourful bricks fit into the corporate world? We speak to the Founder of Jump in Puddles and trained facilitator of LEGO’s unique approach to play that helps organisations innovate, manage change and collaborate. 
Podcast episodes
Insight

Unlocking Future Trends for Finance – Innovation Exchange in Hong Kong

4 minute read 27 Nov 2024
On November 20th, Soho House in Hong Kong played host to the fifth in Broadsword’s B.Inspired event series. Designed for marketing and events professionals in the APAC region, the event was a deep dive into the global trends and emerging consumer behaviours set to influence the financial services sector in 2025. 
B. Inspired
Insight

Movember, Mental Health and Wellness — practical tips on how to get involved

2 minute read 19 Nov 2024
Movember is an annual movement, where we can dial up awareness and raise funds for men’s mental health. This year, we had a conversation with Head of Learning and Development at GSK on how to get involved with Movember, look after, and speak to others about your mental health. 
Podcast episodes
Insight

Meet Broadsword’s Management Apprentices

3 minute read 15 Nov 2024
We are proud to share that three of our senior leadership team members have started a level 5 apprenticeship programme on management with Pearson. The apprenticeship will provide formal training to develop our existing managers, giving them the opportunity to gain new skills and knowledge. 
News
Insight

Plan Your Event With Broadsword Asia Pacific

0 minute read 6 Nov 2024
Broadsword Asia Pacific is made up of a dynamic events team based in Hong Kong, as part of our global agency. Hong Kong acts as main hub to help clients deliver their global events seamlessly with our on-the ground team but we can provide support across APAC including Shanghai, China, Japan, Singapore, Taiwan, Korea, and Australia. We are excited to share some of our favourite destinations across the region and more about what our APAC team can offer in our latest guide. 
Blog
Insight

B. Listening: The B Corp Buzz

2 minute read 23 Oct 2024
59% of UK consumers use B Corp certification to influence purchase decisions. It’s an incredible way for businesses to collectively do things in a better way, making positive change together. But becoming a B Corp is no easy feat — it requires a rigorous assessment and continuous reporting. That’s where The Pollinator come in; a business dedicated to helping others understand the B Corp buzz. 
Podcast episodes
Insight

The Top Venues As Approved by Event Managers

3 minute read 9 Oct 2024
With over 18 years delivering events, Team Broadsword has worked at venues across the globe so we asked our events team to share their very favourite venues for events. These venues have had a memorable impact on our team whether few their excellent service, sustainable initiatives, or impactful spaces. If you’re looking to hire a space for a conference, awards show, or exhibition, here’s some venues our event managers recommend. 
Blog
roll of colourful stickers
Insight

Why Colour Energies are a Powerful Team Building Tool

4 minute read 24 Sep 2024
Insights Discovery is a tool we use at Broadsword to help us better understand our everyday behaviour and how we communicate in the workplace. It’s a powerful tool to engage employees, improve communication, and increase awareness of how our behaviour may be affecting those around us that are different to us. 
Thought leadership
Insight

B. Inspired: The Power of Play

4 minute read 4 Oct 2024
The Power of Play was the topic explored at Broadsword’s latest B.Inspired event. The session brought together event professionals, creative technologists, and corporate leaders to explore how gamification, immersive technology, and playful elements can make events more impactful, interactive, and memorable. 
B. Inspired
Insight

B. Listening: Redefining the Accessible Event

3 minute read 26 Sep 2024
We dived into what makes an event truly accessible with Accessibility and Inclusion Educator, Rachel Belliere-Wilson. Listen to discover how to remove barriers so everyone can feel welcome at your event. 
Podcast episodes
Insight

B. Listening: Creating Your Own Industry Event Series

2 minute read 27 Aug 2024
Events can be a powerful tool to foster connections, facilitate the exchange of ideas and find inspiration in your niche. Often there is a gap in an industry where professionals have a need to connect and learn from others. This is what Kim identified when setting up the Legal BD Futures Forum. She joins us on our podcast to share how she founded her own industry event series and grew it from a post on LinkedIn to a network of over 100 members. 
Podcast episodes
Insight

5 Reasons to Host Your Event in Hong Kong

2 minute read 20 Nov 2024
Hong Kong is home to Broadsword Asia Pacific, the APAC operations of our award winning event agency, as well as an exciting destination for inspiring exhibitions, meetings, and events. Here’s why the city should be the top choice for your next event destination in APAC. 
Blog
silhouette of man in suit faced away from camera facing spotlight
Insight

The Confident Keynote

5 minute read 9 Aug 2024
The vast majority of people rank fear of public speaking in the number one spot of fears. Delivering a keynote speech at a conference can be one of the most nerve-wracking experiences with pressures to engage your audience and deliver an impactful message. Here are the essential elements to guide you through delivering a confident keynote that informs and inspires. 
Thought leadership
Man doing the haka with a crowd
Insight

10 Team Building Activities for Corporate Events

6 minute read 6 Aug 2024
Networking at your event shouldn’t be left as an unstructured cocktail reception. Think about what your audience, whether employees or customers, would benefit from. Is it fresh ideas? A chance to unpack a business challenge? Or connection? Here’s ten networking and team building workshop ideas for corporate events. 
Woman at registration desk handing with tote bags handing badge to man in suit
Insight

The 10 Best B Corp Giveaways For Events

7 minute read 1 Aug 2024
As sustainable products are becoming increasingly popular, the terms ​‘green’ and ​‘giveaway’ are beginning to co-exist. Now, with so many items that are either reusable, recyclable or even plantable (yes, plantable), and the rise of B Corps — there’s no reason for your swag bags to not live up to your brand and the planet. So, all that’s let to do is choose a sustainable product your attendees really want. We’ve rounded up the best B Corp gift items that won’t end up in landfill post-event. 
Blog
purple and teal gradient with white B.Listening logo
Insight

B. Listening: Exploring the World of Incentive Travel

2 minute read 30 Jul 2024
We’re joined by Olivia Salvage, AKA the Incentive Traveller to explore incentive travel as a powerful part of the events industry and exciting career that has taken her around the globe. Tune in to discover the best incentive experiences and destinations as we discuss responsible travel and the psychological power of corporate incentives. 
Podcast episodes
Insight

The Basic, Brilliant, and Best Ways to Plan a Sustainable Event

0 minute read 29 Jul 2024
Where to start when planning a sustainable event? From venue choice and marketing to production, there a lot of ways to go green. Our downloadable guide walks you through each stage to take you from basic, initial steps to creating an event that uses brilliant and best sustainability practices to leave behind positive impact. 
Thought leadership
Insight

Events in a Digital World

0 minute read 12 Jul 2024
A downloadable guide to technology enabled experiences. From interactive events with avatar hosts to bespoke event hubs, discover how Broadsword is using event technology to create experiences in 2024. 
Thought leadership
Male speaker in blue shirt addressing a crowd in a room surrounded by plants
Insight

Bold Brave Brands at B.Inspired

7 minute read 3 Jul 2024
At B. Inspired: Bold Brave Brands, marketing, events and communications professionals gathered together to hear from speakers that are leading the way in bold marketing campaigns, events, and immersive experiences within the B2B sector. 
Blog News Thought leadership B. Inspired
Row of conference chairs
Insight

The Ultimate Guide to Industry Events for Event Planners

13 minute read 14 Jun 2024
Save space in your calendars to become a delegate for the day! From January to December, we’ve rounded up the top conferences and exhibitions across the global events industry. The events that are invaluable for the latest event trends, inspiration, and suppliers. 
Blog
Insight

Eight Ways Event Websites Can Drive Engagement

5 minute read 10 Jun 2024
Provide attendees with a bespoke, seamless event experience with a digital hub for your event — home to everything from registration, and schedules, to live content and feedback. 
Blog
Insight

Meet Broadsword’s Cyber Security Apprentice

2 minute read 4 Jun 2024
As our events agency continues to grow, we have welcomed four apprentices to our team and are delighted to share that Luke, Network Systems Administrator at Broadsword, has also enrolled on a level four cyber security apprenticeship. Apprenticeships create a culture of learning, and we are proud to extend this development opportunity to existing members of our team. 
Blog
Insight

An Event Planner’s Guide To South Korea

3 minute read 30 May 2024
Broadsword’s Project Coordinator, Christine, had the opportunity to visit South Korea to take part in a familiarisation trip. She shares the best places for events delegates to visit and meet across the vibrant cities of Seoul, Busan, Andong, and Icheon. 
Blog
Insight

The Essentials of Exhibition Stands

4 minute read 18 Oct 2024
Although often as small as 3m x 3m, a lot goes into exhibition stands. When it comes to making an impact at exhibitions, your stand is your stage. This guide will walk you through the essential elements needed to ensure your exhibition stand stands out and achieves your event goals. 
field of daisies with woman walking through wearing a blue backpack
Insight

Broadsword on Becoming a B Corp

3 minute read 13 Jun 2024
We are over the moon to announce that our event agency is officially a B Corp! There are around 1,500 B Corps in the UK and 7,000 worldwide. Joining this global community of change makers has been a central goal for us over the past 18 months and a fantastic learning journey, with collaboration across the business at every stage. As we celebrate, Broadsword’s MD shares why this is a real milestone for us and how we got there. 
Blog News
Insight

B.Listening: Feel The Noise With Gong Workshops

2 minute read 13 May 2024
Tune in and zen out! We’re joined by Mark Smallman, UK Manager at GONG, to explore the powerful approach to attendee and employee wellbeing through sound baths, gong, and wellness workshops. 
Podcast episodes
Insight

Broadsword’s Guide to Sustainable Events

1 minute read 26 Apr 2024
We have created a guide packed with our insights on eco-friendly events, including a spotlight on leading suppliers and blogs from our sustainability team. 
Thought leadership
Insight

An Event Planner’s Guide to Lisbon

3 minute read 24 Apr 2024
Broadsword’s Marketing Executive, Amy, joined the Lisbon Convention Bureau to explore Lisbon’s offerings for global events. 
Blog
Insight

Beyond Carbon: Talking All Things ESG with Matt Grey

1 minute read 23 Apr 2024
As we dive into the future of events, it’s time to think beyond green. Matt Grey, Founder of event:decision, sat down with Broadsword to discuss sustainability in the events industry, talk about Event Decision’s new holistic impact tool, and explore the broader impact of events including social engagement and local impact. 
Podcast episodes
Insight

Find Your Next Event Venue: Singapore

5 minute read 8 Apr 2024
With so much on offer from the vibrant garden city — from conference rooms in the sky to historic hotels — we’re making your venue search easier with our top eleven (we couldn’t choose just ten) corporate event spaces in Singapore, courtesy of our Asia Pacific events team. 
Insight

Inside B. Inspired: An Event Series by Broadsword

3 minute read 26 Mar 2024
Broadsword hosted their first B. Inspired event of 2024 to discuss the latest trends and challenges in the global world of events, this time aiming to cut through media spin and unravel the political and economic landscape for our guests. 
B. Inspired
Insight

Micebook’s International Women’s Day 2024

3 minute read 18 Mar 2024
How energising and inspiring to attend micebook’s International Women’s Day event, passionately aligned with the global theme #inspireinclusion. Surrounded by the fellow brilliance of over 100 female event professionals, we were treated to a day filled with thought leadership, insights, networking and wellness guidance. 
Blog
Insight

An Event Planner’s Guide to Stockholm

2 minute read 5 Mar 2024
As a global agency, we know which destinations are right for your event. If you’re considering bringing a group to the Nordics, discover what makes Stockholm an incentive and meeting destination like nowhere else. 
Blog
Insight

Meet Broadsword’s Creative Lead

2 minute read 26 Feb 2024
We are delighted to welcome yet another new team member to our growing agency. Aisha joins Broadsword as Creative Lead to develop creative event solutions and concepts. 
Blog News
Insight

B. Listening: Unlock Your Audience with Behavioural Science

26 minute read 26 Feb 2024
In this episode of B.Listening, we discuss behavioural science as a powerful tool for insight driven marketing and brand experiences with Lea Karam, Consulting Director at Behave. She dissects how we can create audience centred brand experiences by creating better buyer segments that go beyond demographics and have predictability over the unpredictable. 
Podcast episodes
Insight

Meet Broadsword’s New Team Member in APAC

1 minute read 20 Feb 2024
Broadsword is delighted to welcome Helen Yeung to our growing events team in Hong Kong as we continue our international growth strategy. 
Blog News
Insight

An Event Planner’s Guide to Madrid

1 minute read 13 Feb 2024
Delivering a global series of finance conferences takes our events team to business hubs across the globe. This time we are in Madrid, the cosmopolitan capital of Spain and a top destination for international events and business travel. 
Blog
Insight

B. Listening: An Event Planner’s Guide to Chinese New Year

1 minute read 1 Feb 2024
The 10th of February marks 2024 as the prosperous Year of the Dragon, a time to be bold and innovate. Sheldon Goii, an event professional based in Singapore, joins us to talk about what’s in store for Chinese New Year and beyond that, the continued need to connect through events in the region. 
Podcast episodes
Insight

Meet Broadsword’s New Team Members

3 minute read 23 Jan 2024
Broadsword is growing, with two new team members joining our agency. We’re excited to welcome both Matt Darby and Becki Kemp and their wealth of knowledge and experience to our team. 
News
Hand up amidst a crowd against a blurred background of a stage
Insight

The Fundamentals of Planning Finance Events

7 minute read 18 Jan 2024
Events play an important role in financial marketing, from showcasing new products to investors or connecting stakeholders together. But event planners need to be aware of industry contexts and best practice in the financial sector to deliver effective events. 
Blog
Insight

A Guide to Successful Event Marketing

3 minute read 16 Jan 2024
Event marketing is the strategic planning, execution, and promotion of events to create powerful brand experiences and achieve marketing goals. For event promotion in particular, technology can help achieve these goals such as boosting attendance through email marketing. So, what is the secret to successful event marketing? 
Insight

Event Trends in 2024

7 minute read 6 Dec 2023
As we head into 2024, the events industry is changing more rapidly than ever amidst advancements in technology and sustainability. So what are the trends event planners should know about for 2024? From the power of AI to the colour of the year, here are the corporate event trends that are set to shape how we organise, attend, and experience events. 
Thought leadership
Insight

A Message from The MD: 2023

3 minute read 14 Dec 2023
In London last week, Broadsword team members ended the year volunteering for Charity Begins at Home. This inspiring experience led MD Anna Green to celebrate empathy and small acts of kindness in this reflective piece to round up 2023. 
Blog
Insight

An Event Planner’s Guide to Berlin

4 minute read 7 Dec 2023
We joined micebook on an agency leader’s retreat to explore Berlin as an event destination. The retreat was an opportunity to be immersed in the city’s contemporary art and culture. 
Blog
Insight

Introducing the B. Inspired Event Series

2 minute read 3 Nov 2023
On the 29th November, event and marketing professionals came together for the first of a series of exclusive thought-leadership events hosted by Broadsword. 
News B. Inspired
Insight

B.listening — Movement for Movember with Matt Green

1 minute read 24 Nov 2023
Inspired by Movember, our very own Strategy Director Matt Green talks to us about staying motivated and how a passion for moving has benefitted his mental health. 
Podcast episodes
Insight

Meet Broadsword’s Three New Apprentices

4 minute read 26 Jul 2023
Meet our new team members, Ryan, Adam and Bruce! We are delighted to welcome three new apprentices to team Broadsword. Get to know them on our blog, where they answer questions about their apprenticeship experience so far. 
Blog News
A group of panellists, including three women and a man
Insight

Speaking Sustainability At CVENT Connect Europe

2 minute read 3 Nov 2023
Broadsword’s, Anna Green, spoke at CVENT Connect Europe, joining micebook as one of their Power 50 Green Champions. They discussed how agencies are driving the way to a sustainable future including the benefits of achieving a B Corp accreditation. Read our key takeaways from the panel. 
Blog
winners hug under a spotlight in the centre of an event crowd while guests seated at tables applaud.
Insight

What Makes A Great Awards Ceremony?

7 minute read 29 Aug 2023
As an events agency, we’ve seen our fair share of awards shows having worked behind the scenes on The British Independent Film Awards for 14 years. Industry leaders from micebook, EVCOM, BIFA and miaList weigh in on the secret to a memorable awards ceremony and we share ten ideas to elevate your awards event. 
Blog Thought leadership
Insight

Broadsword Wins MiaList’s Agency of The Year 2023

1 minute read 13 Oct 2023
We are delighted to announce we have made it on to The miaList’s coveted roll of honour, having been chosen as Agency of The Year at a sparkling awards ceremony in London. Hear from our MD on the win. 
Blog News
Two men and a woman in an audience sat around a table laughing and applauding
Insight

The Post-Event Strategy: Eight Things You Should Be Doing After Every Event

4 minute read 20 Sep 2023
It’s clear post-event is often forgotten about, with 75% of leads generated from exhibitions never being contacted again. It’s a crucial part of your event marketing strategy to keep the momentum going and nurture leads post-event. Here’s a checklist for everything you need to do to follow up from your event. 
Blog
Insight

In Conversation With: Events Apprenticeships

3 minute read 2 Oct 2023
We are joined by Events Apprenticeships Advisory Board members (EAAB), Lou Kiwanuka, OpsShaper and Laura Capell-Abra, Stress Matters, as they discuss the importance of apprenticeships across the events industry. 
Podcast episodes
Insight

The Speaker’s Guide to Success with RADA Business

2 minute read 14 Sep 2023
RADA Business transforms human performance in business, working in the areas of leadership, personal impact, influence and presentation skills, bringing over 20 years of experience. They have coached CEOs and founders to speak on major media outlets, and in this episode of B. Listening, they are giving their insights on how you can be confident on screen and at events and speak like a leader. 
Podcast episodes
headshot of girl with blonde hair
Insight

Meet Broadsword’s Digital Marketing Apprentice

3 minute read 24 Aug 2023
In 2022, Broadsword welcomed a new apprentice to our events company: Digital Marketing Apprentice, Amy. As the apprenticeship comes to an end, she wraps up some of the lessons learnt along the way and the benefits of apprenticeships to students as well as events companies. 
Blog
laptop on desk with plants in background
Insight

What’s The Key To Leading A Remote Team?

6 minute read 13 Jul 2023
Broadsword MD, Anna Green, shares how we successfully engage a global remote team, maintain productivity and collaboration after adapting to the work from home lifestyle. ​“It isn’t the physical space that matters, but the way a team interacts”. 
Blog Thought leadership
three women on stage with an award
Insight

Broadsword Wins at EVCOM’s Clarion Awards!

1 minute read 6 Jul 2023
Broadsword celebrates two wins at the EVCOM Clarion Awards 2023 for live events and cause driven comms. Here’s a rundown of the night at the London Stock Exchange. 
Blog News
Insight

How To Plan A Neuroinclusive Live Event

4 minute read 6 Jul 2023
With 15% to 20% of the population thought to be neurodivergent, it’s essential to think about how events can be designed with a difference and be shaped around all types of brains. Here’s how event planners can build a neuroinclusive event experience. 
Thought leadership
group of people on stage
Insight

Broadsword Wins At The Micebook Awards!

1 minute read 4 Jul 2023
We are delighted to announce a successful night at the Micebook Awards in London with two acknowledgments from the industry for work completed over the last 12 months. Hear from Head of Commercial Development, Diane Carters on the experience. 
Blog News
Insight

Empowering events industry talent with EVCOM’s Realise Award

2 minute read 3 Jul 2023
“Mentoring is a brain to pick, an ear to listen and a push in the right direction.” John C. Crosby. MD, Anna Green, is supporting EVCOM’s Realise Award for a second year, as a mentor to newcomers in the events industry. 
Blog News
Insight

B.listening — Future-proof Your Event with Jürgen Alker

1 minute read 9 Jun 2023
What does Web3 mean for the future of event experiences? Join the conversation with Jürgen Alker, Co-Founder and Director of Highsnobiety’s NFT Studio. He shares recent trends in AI, NFTs and the journey into Web3 in Season two Episode two of our podcast series. 
Podcast episodes
girl with headphones on at an event engaged in an activity
Insight

A New Generation of Events: Engaging Gen Z

8 minute read 22 May 2023
Matt Green, Strategy Director at Broadsword, explores what the next generation is looking for from event experiences. 
Blog Thought leadership
Insight

B.listening: A Taste of Alcohol Free with Laura Willoughby MBE

1 minute read 18 May 2023
We joined Laura Willoughby MBE, mindful drinking expert and Founder of Club Soda, at their alcohol free tasting rooms to discuss the issue of sober inclusivity and rethinking the role of alcohol at events. 
Thought leadership Podcast episodes
A birds eye shot of an exhibition stand that has wooden panelling and four chairs around a table
Insight

Five Ways An Exhibition Stand Can Be Sustainable

2 minute read 16 May 2023
Trade shows, while great for sales generation and brand awareness, are known for their impact on the planet from single use materials and the hundreds of business cards and gifts exchanged. But, with 92% of businesses planning to be more eco-conscious when exhibiting, here’s five ways we can build a sustainable exhibition stand. 
Blog Thought leadership
three prosecco style glasses with raspberries and a pink drink inside
Insight

Sober Inclusivity And Why It Matters At Events

4 minute read 15 May 2023
The shift to mindful drinking and the rise of alcohol free drink options can have a positive effect on event culture. We explore how to be sober inclusive when planning events and how to create the same experience for every attendee. 
Thought leadership
A group of people on a staircase looking up with many posters behind them
Insight

How Internal Events Can Reflect Sustainability Goals

3 minute read 9 May 2023
At the beginning of the year the Broadsword team came together from across the world for a day to connect and share our successes and strategy. Being an events agency with prominent sustainability values reflects in everything we do, including planning our internal events. Here’s how we made the day carbon neutral. 
Blog
Insight

B. listening — Being Creative with Cat Kevern

1 minute read 2 May 2023
Cat, Chair of the Network of Women in Events, joins us for this podcast episode to share more about NOWIE and how a support network can help with creativity in marketing, graphic design and events. 
Podcast episodes
Conference set up with four chairs across from cameras. There is windows behind the chairs with greenery outside
Insight

Simple Ways To Make Your Event More Sustainable

5 minute read 21 Apr 2023
A single conference attendee can generate up to 1.89kg of waste each day. We are always looking for creative solutions to this problem; here are 10 event ideas you can easily implement to make a big difference. 
Blog Thought leadership
Insight

The Importance of Lighting In Event Production

3 minute read 20 Apr 2023
Lighting can be key to setting the atmosphere at events. Production Manager, Jen Cohen, shares what you need to think about and how to make the right choice with lighting to bring a venue to life. 
Blog Thought leadership
three men on stage talking to the audience
Insight

Talking Tech and Trends at the BNC Show

2 minute read 19 Apr 2023
Broadsword Strategy Director, Matt Green, spoke at the Buyer’s Networking Show on a panel titled ​‘event tech = event opportunities’. So how do we grasp these opportunities and see results from our investment in technology? Read our key takeaways from the panel. 
Blog
Insight

How To Shape A Personalised Event Experience

4 minute read 17 Mar 2023
There is a lot we can learn from the data collected at events that inform the decisions we make as organisers about how to shape the content and format of an event to provide the best bespoke delegate experience. 
Thought leadership
Insight

Meet Broadsword’s Creative Producer

3 minute read 12 Mar 2023
We are excited to announce Charlotte Sheffield will be joining our events agency as a Creative Producer. 
News
selfie of three women at an event wearing red lipstick
Insight

micebook’s International Women’s Day 2023

3 minute read 9 Mar 2023
We joined female leaders from across the events industry at micebook’s annual IWD event, enjoying thought provoking sessions and inspiring content. 
Blog News
Insight

Meet Broadsword’s Head of Commercial Development

3 minute read 21 Feb 2023
Head of Commercial Development, Diane Carters, shares her first-hand insight into a commercial role in events and her outlook for what’s to come this year. 
Blog
view of an orange sky from a building overlooking Frankfurt
Insight

An Event Planner’s Guide To Frankfurt

2 minute read 20 Feb 2023
Fifty Heights above Frankfurt: Discover the highest event location in Frankfurt, overlooking the city’s iconic skyline, where we delivered the sixth live event in a global series of finance conferences. 
Blog
Stage with blue, pink and yellow signs behind chairs and podium
Insight

The Power of Colour at Events

6 minute read 27 Jan 2023
The rules of colour and how to use them to your advantage, enhancing event branding and live experiences. 
Thought leadership
The Eiffel Tower on an orange sky
Insight

An Event Planner’s Guide to Paris

2 minute read 13 Feb 2023
We boarded the Eurostar to deliver a live event in Paris. Read more about our tips on sustainable travel and the Pavillion Gabriel, a venue inspired by greenhouses. 
Blog
Robot on laptop
Insight

How Will AI Impact Events?

4 minute read 1 Feb 2023
We asked our Creative Director, Martin Walton, to tell us what he knows about ChatGPT and AI and how we might be able to use it as event professionals. Instead, he let the thing write its own blog. Nice cop-out Martin. 
Thought leadership
Insight

Meet Broadsword’s Head of Production

4 minute read 8 Feb 2023
Head of Production, Liam Bremer shares more about producing successful events along with the things that drive his creativity, from his daughter’s favourite TV shows to bike rides. Read for a first-hand insight into the latest event trends. 
Blog
Insight

The Business of Creativity | EVCOMference 2023

3 minute read 6 Feb 2023
Our team attended EVCOM’s annual conference that explores key topics in the corporate events and film industry, with a focus on creativity this year. We all know creativity is key when producing events but clients are looking more than ever for the wow factor. So, how do we start thinking in more creative ways? 
Blog Thought leadership
Dragon shaped fountain in Singapore
Insight

An Event Planner’s Guide To Singapore

2 minute read 1 Feb 2023
Producing global events means we travel to some incredible places, most recently Singapore for day two of a global roadshow. We’re sharing with you what we discovered along the way in the start of our new venue and destinations reports. 
Blog
Insight

Meet Broadsword’s Asia Pacific Lead

2 minute read 6 Jan 2023
We’re excited to announce Jase Ng has joined the team as part of our continued global expansion. As Asia Pacific Lead and based in Hong Kong, Jase will support Broadsword’s growing global operations and produce events in the region. 
News
Person wearing purple, hooded coat with arms in the air. They are on a snow covered path and are surrounded by trees.
Insight

A Message From The MD: 2022

5 minute read 14 Dec 2022
The year is coming to an end. In London last week, a foggy afternoon turned into a snowy evening. Our MD, Anna Green, shares her love of the winter weather in this reflective piece, celebrating the value of difference, the importance of nurturing the next generation and how they can inspire us to help ourselves. 
Blog
Disco balls, confetti and wine bottle
Insight

Our Guide to Sustainable Christmas Events

5 minute read 18 Nov 2022
Seven festive ideas for your holiday events and Christmas parties that won’t harm the environment so that you can celebrate guilt-free, with a smaller carbon footprint. 
Blog Thought leadership
sofas in front of a floor to ceiling withe views of the city
Insight

Joining Micebook At The WRX Co-Working Pilot

2 minute read 14 Nov 2022
We joined micebook for the launch of a new a co-working pilot, a place to drop in, work and meet like-minded event profs. At the end of day our MD and micebook ​‘Nineteen’ member, Anna Green, joined agency leaders to share an early outlook for 2023. 
Blog News
red lights going up into the sky, made by drones
Insight

The Future Of Fireworks

4 minute read 15 Feb 2024
The search for a more sustainable light show is on. Widely hailed as a futuristic and a low-pollution alternative to traditional fireworks, drone displays are gaining popularity. In this article, we explore whether drone technology will become the new norm at celebrations. 
Thought leadership
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Insight

Broadsword Wins At The C&IT Awards!

1 minute read 5 Oct 2022
We are delighted to announce our win for Media and Broadcast Event of the Year at the C&IT Awards. Hear from Managing Director Anna Green on the experience. 
News
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Insight

Why Vegan Catering is a Must-Have For Your Event

4 minute read 27 Sep 2022
It’s no secret that veganism has risen at an explosive rate as more and more people are cutting out animal products from their diet. But how does this have an impact on events? Read our perspective on vegan catering and how this can reduce the carbon footprint of an event. 
Thought leadership
White CFree logo over a background of green trees
Insight

Broadsword Achieves Carbon Neutrality

4 minute read 7 Sep 2022
The team at Broadsword are delighted to announce that they have achieved carbon neutrality and we are now a carbon neutral events agency. 
Blog News
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Insight

Broadsword at The Beginning

6 minute read 2 Aug 2022
Starting a new business comes with various risks and challenges, particularly in the events industry, which is why we are excited to celebrate our journey with Broadsword’s founders sharing an insight into starting an events agency and the challenges and highlights of working in events. 
News
Insight

Meet Broadsword’s Senior Account Director

4 minute read 27 Apr 2022
Broadsword appoints Michelle Rogers in the role of Account Director. The fifth new member of staff this year, Michelle joins the Commercial Team and will support the London, New York and Hong Kong based agency’s growth and expansion. 
News
Orange chairs set up in a recording studio with a backdrop of many tall leafy plants
Insight

How To Choose The Right Plants For Your Event

3 minute read 21 Apr 2022
Not sure which plant is best for your event? Broadsword’s Event Manager, Mia Robertson, takes us through her recommendations and the benefits of a green workspace. 
Blog
Insight

B. Listening — The Show Must Go On!

1 minute read 21 Dec 2021
The second podcast in our series is on the subtle art of show calling. We speak to two professional show callers to discuss producing events seamlessly. 
Podcast episodes
Insight

B.Listening — Episode 1.

1 minute read 3 Nov 2021
Broadsword introduces events industry podcast, Be Listening. Episode one is on how we can make events accessible. 
News Podcast episodes