Our insight

Read our latest news, views and opinions. If you like what we’ve got to say, drop us a line to see how we can work together.

Filter our articles based on what’s most relevant to you:
Insight

Reinventing Broadsword

2021 has been about reinventing Broadsword and ourselves, putting the pieces back together to craft a new offering and a new home. 
Blog
Insight

What’s in a name?

Creative Director, Martin Walton explores the way we humanise nature and explains why Greta Thunberg is a personal hero. 
Blog
Insight

The miracle of green screen

How does green screen work, what’s the science behind it and who discovered it in the first place? 
Blog Thought leadership
Insight

The magic of a stellar script

Whether you’re planning a live, virtual or hybrid event, the two must-have ingredients are a great script and a great host. 
Blog Thought leadership
Insight

The art of show calling

Q&A with Broadsword’s Production Director, Bruce Teggart on the secret art of show calling. 
Blog Thought leadership
Insight

Quarentunes

Creating the right atmosphere as people enter a space, move towards the stage, collect an award, contributes to what memories are made of. Commercial Director, Matt Green, speaks of music. 
Blog
Insight

Improving engagement with inclusivity

One of the supposed positive sides during the increase in virtual events has been the opportunity for more diversity in representation at meetings. Accessibility needs should be considered front and centre in the run up to an event. 
News Thought leadership
Insight

The scope of tropes

The use of technology can be magical — and it is this that as an event agency we must focus upon. 
Blog
Insight

Knights at the museum

Ever wondered what it’s like to set up an event in a museum? You’re in luck! Having had that very experience, Broadsword MD Anna Green shares her thoughts. 
Blog
Insight

Our guide to presenting at a virtual event

At Broadsword we pride ourselves on our attention to detail. The little (and sometimes most obvious) things really do make a difference. 
Thought leadership
Insight

Navigating the digital wave

Commercial Director, Matt Green discusses the different ways to traverse the digital ocean. 
Blog Thought leadership
Insight

Attention to detail

Commercial Director, Matt Green weaves Formula One and Michael Jordan into his latest blog, writing about the importance of detail. 
Blog
Insight

The scale model

Nostalgia. It’s a powerful thing. The word derives from the Greek nóstos” meaning homecoming and álgos” meaning pain or ache and is used to describe that physical sense of yearning for times or places that evoke fond memories. 
Blog