Our insight

Read our latest news, views and opinions. If you like what we’ve got to say, drop us a line to see how we can work together.
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Insight

Winners at the C&IT Awards!

1 minute read 5 Oct 2022
We are delighted to announce our win for Media and Broadcast Event of the Year at the C&IT Awards. Hear from Managing Director Anna Green on the experience. 
News
Insight

Why is vegan catering a must have for your event?

3 minute read 27 Sep 2022
It’s no secret that veganism has risen at an explosive rate as more and more people are cutting out animal products from their diet. But how does this have an impact on events? Read our perspective on vegan catering and how this can reduce the carbon footprint of an event. 
Blog
Insight

Then there were five

4 minute read 3 Aug 2022
Broadsword didn’t just stop with Bruce, Justin and Martin, that was just the beginning! The team were delivering some fantastic events when Directors Anna and Matt Green joined in 2014, helping the business to grow further. 
News
Insight

Broadsword at the beginning

6 minute read 2 Aug 2022
Starting a new business comes with various risks and challenges, particularly in the events industry, which is why we are excited to celebrate our 16th Birthday this year. It has been an incredible journey featuring some remarkable staff, clients, a pandemic and some great events. 
News
Insight

Meet our team members

4 minute read 18 Jul 2022
Join us in welcoming four new team members to Broadsword: Amy, Shayna, Lucy and Beth. 
News
Insight

Being your most authentic self in the workplace

4 minute read 24 Jun 2022
Christine Aasma, Project Assistant, shares her thoughts on why being ​‘all that you are’ is particularly important for young people in the workplace, highlighting how it can make you happier and a better performer, benefitting both mental well-being and work productivity. 
Blog
Insight

Beat the burn out

3 minute read 18 May 2022
As it is mental health awareness month, the opportunity to sit back and reflect on one’s wellbeing, how to can prioritise it and how employers can create more awareness of its importance, has appeared. 
Blog Thought leadership
Insight

Are you a fiery red or a cool blue?

4 minute read 12 May 2022
What does self-awareness really mean? Are you an introvert or an extrovert? Do personality tests help in improving self-awareness? 
Blog Thought leadership
Insight

Michelle Rogers, Account Director joins Broadsword

5 minute read 27 Apr 2022
Broadsword appoints Michelle Rogers in the role of Account Director. The fifth new member of staff this year, Michelle joins the Commercial Team and will support the London, New York and Hong Kong based agency’s growth and expansion. 
News
Insight

Best indoor plants for your home and event

3 minute read 21 Apr 2022
Not sure which plant is best for your home working environment? Or to have at an event? Broadsword’s Event Manager, Mia Robertson, takes us through her recommendations and the benefits of a green workspace. 
Blog
Insight

Channel your inner athlete

3 minute read 30 Mar 2022
We all want to excel and perform to a high standard just like athletes, whether that’s in business or in our personal lives. One way we can meet these expectations is to understand and better our minds. 
Blog
Insight

Finding your voice

4 minute read 16 Mar 2022
How can we empower and inspire other women in the events industry? 
Blog Thought leadership
Insight

Gaming and the Metaverse — why we all need more playtime.

3 minute read 23 Feb 2022
The metaverse is more than a trend, it’s a virtual reality. Our Creative Director, Martin Walton contributes Broadsword’s stance on the metaverse and why it is so important to embrace. 
Blog Thought leadership
Insight

Martin Luther King Jr. Day

2 minute read 17 Jan 2022
Today is Martin Luther King Jr’s Day of recognition for his birth and many achievements in the progression of the civil rights movements 
Blog News
Insight

Triumph Over Adversity

3 minute read 1 Dec 2021
Winning the Triumph Over Adversity award at the Growing Business Awards last week, really was a moment of recognition for our collective determination and imagination. 
Blog
Insight

The language of visual learning

4 minute read 20 Oct 2021
Injecting a human element into the virtual environment allows us to break through the technological layers. 
Insight

Reinventing Broadsword

3 minute read 1 Sep 2021
2021 has been about reinventing Broadsword and ourselves, putting the pieces back together to craft a new offering and a new home. 
Blog
Insight

What’s in a name?

3 minute read 17 Aug 2021
Creative Director, Martin Walton explores the way we humanise nature and explains why Greta Thunberg is a personal hero. 
Blog
Insight

The miracle of green screen

5 minute read 24 Aug 2021
How does green screen work, what’s the science behind it and who discovered it in the first place? 
Blog Thought leadership
Insight

The magic of a stellar script

4 minute read 10 Aug 2021
Whether you’re planning a live, virtual or hybrid event, the two must-have ingredients are a great script and a great host. 
Blog Thought leadership
Insight

The art of show calling

4 minute read 10 Jun 2021
Q&A with Broadsword’s Production Director, Bruce Teggart on the secret art of show calling. 
Blog Thought leadership
Insight

Quarentunes

3 minute read 20 Apr 2020
Creating the right atmosphere as people enter a space, move towards the stage, collect an award, contributes to what memories are made of. Commercial Director, Matt Green, speaks of music. 
Blog
Insight

Improving engagement with inclusivity

3 minute read 8 Mar 2021
One of the supposed positive sides during the increase in virtual events has been the opportunity for more diversity in representation at meetings. Accessibility needs should be considered front and centre in the run up to an event. 
News Thought leadership
Insight

The scope of tropes

3 minute read 19 Oct 2020
The use of technology can be magical — and it is this that as an event agency we must focus upon. 
Blog
Insight

Knights at the museum

2 minute read 15 Sep 2020
Ever wondered what it’s like to set up an event in a museum? You’re in luck! Having had that very experience, Broadsword MD Anna Green shares her thoughts. 
Blog
Insight

Our guide to presenting at a virtual event

2 minute read 7 Sep 2020
At Broadsword we pride ourselves on our attention to detail. The little (and sometimes most obvious) things really do make a difference. 
Thought leadership
Insight

Navigating the digital wave

3 minute read 24 Jul 2020
Commercial Director, Matt Green discusses the different ways to traverse the digital ocean. 
Blog Thought leadership
Insight

Attention to detail

4 minute read 18 Jun 2020
Commercial Director, Matt Green weaves Formula One and Michael Jordan into his latest blog, writing about the importance of detail. 
Blog
Insight

The scale model

3 minute read 18 Nov 2019
Nostalgia. It’s a powerful thing. The word derives from the Greek ​“nóstos” meaning homecoming and ​“álgos” meaning pain or ache and is used to describe that physical sense of yearning for times or places that evoke fond memories. 
Blog