Our insight

Read our latest news, views and opinions. If you like what we’ve got to say, drop us a line to see how we can work together.

Filter our articles based on what’s most relevant to you:
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Insight

Engaging Gen Z

As I sit to write this blog, I consider how qualified I am to comment on the topic of engaging Generation Z. I have prepared a list… 
Blog Thought leadership
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Insight

B.listening S2 — A taste of Alcohol Free with Laura Willoughby MBE

We joined Laura Willoughby MBE, mindful drinking expert and Founder of Club Soda, at their alcohol free tasting rooms to discuss the issue of sober inclusivity and rethinking the role of alcohol at events. 
Thought leadership Podcast episodes
A birds eye shot of an exhibition stand that has wooden panelling and four chairs around a table
Insight

Five ways an exhibition stand can be sustainable

Trade shows, while great for sales generation and brand awareness, are known for their impact on the planet from single use materials and the hundreds of business cards and gifts exchanged. But, with 92% of businesses planning to be more eco-conscious when exhibiting, here’s five ways we can build a sustainable exhibition stand. 
Blog Thought leadership
three prosecco style glasses with raspberries and a pink drink inside
Insight

What is sober inclusivity and why it matters at events

The shift to mindful drinking and the rise of alcohol free drink options can have a positive effect on event culture. We explore how to be sober inclusive when planning events and how to create the same experience for every attendee. 
Thought leadership
A group of people on a staircase looking up with many posters behind them
Insight

How internal events can reflect sustainability values

At the beginning of the year the Broadsword team came together from across the world for a day to connect and share our successes and strategy. Being an events agency with prominent sustainability values reflects in everything we do, including planning our internal events. Here’s how we made the day carbon neutral. 
Blog
blue ocean with boat in the centre
Insight

Get on board with boat venues

Are you looking to plan a memorable event? Why not take to the water a unique and exciting event venue? Explore our list of some of the best boat venues across the globe that are perfect for your next corporate event. 
Blog
Smiling woman with dark brown curly hair and wearing a black blazer on a purple and teal gradient background.
Insight

B. listening — Episode 13. Being Creative with Cat Kevern

Cat, Chair of the Network of Women in Events, joins us for this podcast episode to share more about NOWIE and how a support network to creativity in marketing, graphic design and events. 
Podcast episodes
Conference set up with four chairs across from cameras. There is windows behind the chairs with greenery outside
Insight

Ten simple ways to make your event more sustainable

A single conference attendee can generate up to 1.89kg of waste each day. We are always looking for creative solutions to this problem; here are 10 event ideas you can easily implement to make a big difference. 
Blog Thought leadership
Insight

The importance of lighting in events

Lighting can be key to setting the atmosphere at events. Production Manager, Jen Cohen, shares what you need to think about and how to make the right choice with lighting to bring a venue to life. 
Blog Thought leadership
three men on stage talking to the audience
Insight

Talking Tech and Trends at the BNC Show

Broadsword Strategy Director, Matt Green, spoke at the Buyer’s Networking Show on a panel titled event tech = event opportunities’. So how do we grasp these opportunities and see results from our investment in technology? Read our key takeaways from the panel. 
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Insight

Ten sustainable venues for your next event

It’s getting easier to plan eco-friendly events with many amazing venues championing sustainability and launching eco-friendly initiatives in London and beyond. Read for ten sustainable venues, including new openings. 
Blog
Insight

Shaping a personalised event experience

There is a lot we can learn from the data collected at events that inform the decisions we make as organisers about how to shape the content and format of an event to provide the best bespoke delegate experience. 
Thought leadership
Insight

Broadsword grows with new starter

We are excited to announce Charlotte Sheffield will be joining our events agency as a Creative Producer. Charlotte will be overseeing our creative work including production and content to help deliver event experiences, video production and content creation. 
News
view of an orange sky from a building overlooking Frankfurt
Insight

The Venue Report: Fifty Heights Above Frankfurt

Discover the highest event location in Frankfurt, overlooking the city’s iconic skyline, where we delivered the sixth live event in a global series of finance conferences. 
Blog
Stage with blue, pink and yellow signs behind chairs and podium
Insight

The power of colour at events

The rules of colour and how to use them to your advantage, enhancing event branding and live experiences. 
Thought leadership
The Eiffel Tower on an orange sky
Insight

The Venue Report: Bonjour Paris

We boarded the Eurostar to deliver a live event in Paris. Read more about our tips on sustainable travel and the Pavillion Gabriel, a venue inspired by greenhouses. 
Blog
Robot on laptop
Insight

Everyone’s chatting about ChatGPT

We asked our Creative Director, Martin Walton, to tell us what he knows about ChatGPT and AI and how we might be able to use it as event professionals. Instead, he let the thing write its own blog. Nice cop-out Martin. 
Thought leadership
Insight

Our People — Liam Bremer on the latest event trends

Head of Production, Liam Bremer shares more about producing successful events along with the things that drive his creativity, from his daughter’s favourite TV shows to bike rides. Read for a first-hand insight into the latest event trends. 
Blog
Insight

The business of creativity – what we took away from EVCOMference 2023

Our team attended EVCOM’s annual conference that explores key topics in the corporate events and film industry, with a focus on creativity this year. We all know creativity is key when producing events but clients are looking more than ever for the wow factor. So, how do we start thinking in more creative ways? 
Blog Thought leadership
Dragon shaped fountain in Singapore
Insight

The Venue Report: Singapore’s Sustainable Side

Producing global events means we travel to some incredible places, most recently Singapore for day two of a global roadshow. We’re sharing with you what we discovered along the way in the start of our new venue and destinations reports. 
Blog
Insight

Broadsword grows with Asia Pacific Lead

We’re excited to announce Jase Ng has joined the team as part of our continued global expansion. As Asia Pacific Lead and based in Hong Kong, Jase will support Broadsword’s growing global operations and produce events in the region. 
News
laptop and notebook
Insight

Why your brain loves a list

Do to-do lists actually work? Read the psychology behind this simple productivity hack and how to set your to-do lists up for success. 
Thought leadership
Person wearing purple, hooded coat with arms in the air. They are on a snow covered path and are surrounded by trees.
Insight

I’m dreaming of a rest this Christmas

The year is coming to an end. In London last week, a foggy afternoon turned into a snowy evening. Our MD, Anna Green, shares her love of the winter weather in this reflective piece, celebrating the value of difference, the importance of nurturing the next generation and how they can inspire us to help ourselves. 
Blog
Disco balls, confetti and wine bottle
Insight

Our guide to sustainable Christmas events

Seven festive ideas for your holiday events and Christmas parties that won’t harm the environment so that you can celebrate guilt-free, with a smaller carbon footprint. 
Blog Thought leadership
sofas in front of a floor to ceiling withe views of the city
Insight

Joining Micebook for WRX co-working pilot

We joined micebook for the launch of a new a co-working pilot, a place to drop in, work and meet like-minded event profs. At the end of day our MD and micebook Nineteen’ member, Anna Green, joined agency leaders to share an early outlook for 2023. 
Blog News
Insight

Wow in the Here and Now

Get your biscuits and PJs to dive into this piece by our Creative Director, Martin Walton, as he shares his insight as to how the WOW factor can be created for your events by incorporating the Metaverse. 
Blog
red lights going up into the sky, made by drones
Insight

The future of fireworks

The search for a more sustainable light show is on. Widely hailed as a futuristic and a low-pollution alternative to traditional fireworks, drone displays are gaining popularity. In this article, we explore whether drone technology is a viable alternative. 
Thought leadership
Insight

New York, New York

Following a very successful week of events for Broadsword Americas, we met with Technical Director Mark who is supporting our US team. He shares his passion for events, an insight into working in New York and more about his career. 
Blog
Insight

Meet members of our Wellbeing Team

Christine, Toyin, Lorraine, Mia and Rob share their thoughts on being part of our wellbeing team. We talked to them about the importance of mental health training and supporting positive wellbeing in the workplace. 
Blog
four women in dresses and two men in suits holding a trophy on a stage
Insight

Winners at the C&IT Awards!

We are delighted to announce our win for Media and Broadcast Event of the Year at the C&IT Awards. Hear from Managing Director Anna Green on the experience. 
News
table setting with orange and red flower centrepieces
Insight

Why is vegan catering a must have for your event?

It’s no secret that veganism has risen at an explosive rate as more and more people are cutting out animal products from their diet. But how does this have an impact on events? Read our perspective on vegan catering and how this can reduce the carbon footprint of an event. 
Thought leadership
White CFree logo over a background of green trees
Insight

Broadsword achieves carbon neutrality

The team at Broadsword are delighted to announce that they have achieved carbon neutrality and we are now a carbon neutral events agency. 
Blog News
Insight

Then there were five

To celebrate Broadsword’s sixteenth birthday, we explored it’s growth. The team were delivering some fantastic events when Directors Anna and Matt Green joined in 2014, helping the business to grow further. 
Blog
collage of three men working at various places with cameras and headsets
Insight

Broadsword at the beginning

Starting a new business comes with various risks and challenges, particularly in the events industry, which is why we are excited to celebrate our 16th Birthday this year. It has been an incredible journey featuring some remarkable staff, clients, a pandemic and some great events. 
News
Insight

Meet our new team members

Join us in welcoming four new team members to Broadsword: Amy, Shayna, Lucy and Beth. 
News
Insight

Being your most authentic self in the workplace

Christine Aasma, Project Assistant, shares her thoughts on why being all that you are’ is particularly important for young people in the workplace, highlighting how it can make you happier and a better performer, benefitting both mental well-being and work productivity. 
Blog Thought leadership
Insight

Beat the burn out

As it is mental health awareness month, the opportunity to sit back and reflect on one’s wellbeing, how to can prioritise it and how employers can create more awareness of its importance, has appeared. 
Thought leadership
Insight

Are you a fiery red or a cool blue?

What does self-awareness really mean? Are you an introvert or an extrovert? Do personality tests help in improving self-awareness? 
Thought leadership
Insight

Michelle Rogers, Account Director joins Broadsword

Broadsword appoints Michelle Rogers in the role of Account Director. The fifth new member of staff this year, Michelle joins the Commercial Team and will support the London, New York and Hong Kong based agency’s growth and expansion. 
News
shelves with rows of potted plants on them
Insight

Best indoor plants for your home and event

Not sure which plant is best for your home working environment? Or to have at an event? Broadsword’s Event Manager, Mia Robertson, takes us through her recommendations and the benefits of a green workspace. 
Blog
Insight

Channel your inner athlete

We all want to excel and perform to a high standard just like athletes, whether that’s in business or in our personal lives. One way we can meet these expectations is to understand and better our minds. 
Blog
Insight

Finding your voice

How can we empower and inspire other women in the events industry? 
Blog Thought leadership
Insight

Gaming and the Metaverse — why we all need more playtime.

The metaverse is more than a trend, it’s a virtual reality. Our Creative Director, Martin Walton contributes Broadsword’s stance on the metaverse and why it is so important to embrace. 
Blog Thought leadership
Insight

Martin Luther King Jr. Day

Today is Martin Luther King Jr’s Day of recognition for his birth and many achievements in the progression of the civil rights movements. We share how the story behind his famous speeches inspires Broadsword. 
Blog
Insight

Be Listening — Episode 2. The show must go on!

The second podcast in our series is on the subtle art of show calling. We speak to two professional show callers to discuss producing events seamlessly. 
Podcast episodes
Insight

Triumph Over Adversity

Winning the Triumph Over Adversity award at the Growing Business Awards last week, really was a moment of recognition for our collective determination and imagination. 
Blog
teal circle with the blog title on over a background of hands typing on a laptop
Insight

Why enter the EVCOM London Live awards?

We spoke to Diane, Broadsword’s Client Services Manager, about the process of entering EVCOM’s live event and film awards. 
Blog
two girls sat talking to each other
Insight

The Kickstart conversation

We caught up with two new members of Team Broadsword, Project Assistant Christine and Administrative Assistant Toyin to talk about starting their new roles through the Kickstart scheme. 
News
Insight

The language of visual learning

Injecting a human element into the virtual environment allows us to break through the technological layers. 
yellow lego blocks
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Reinventing Broadsword

2021 has been about reinventing Broadsword and ourselves, putting the pieces back together to craft a new offering and a new home. 
Blog
Insight

Empowering events industry talent with EVCOM’s Realise Award

Mentoring is a brain to pick, an ear to listen and a push in the right direction.” John C. Crosby. MD, Anna Green. is supporting EVCOM’s Realise Award, as a mentor to newcomers in the events industry. 
Blog News
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Insight

What’s in a name?

Creative Director, Martin Walton explores the way we humanise nature and explains why Greta Thunberg is a personal hero. 
Blog
Set lighting and a green screen backdrop.
Insight

The miracle of green screen

How does green screen work, what’s the science behind it and who discovered it in the first place? 
Blog Thought leadership
A traditional typewriter on a wooden table.
Insight

The magic of a stellar script

Whether you’re planning a live, virtual or hybrid event, the two must-have ingredients are a great script and a great host. 
Blog Thought leadership
An orchestra conductor in a red tailcoat receiving applause at the end of a performance.
Insight

The art of show calling

Q&A with Broadsword’s Production Director, Bruce Teggart on the secret art of show calling. 
Blog Thought leadership
Brick wall with bookshelves and a neon sign that reads "You are what you listen to".
Insight

Quarentunes

Creating the right atmosphere as people enter a space, move towards the stage, collect an award, contributes to what memories are made of. Commercial Director, Matt Green, speaks of music. 
Blog
Close up shot of a microphone on a stand with blurred attendees in the background.
Insight

Improving engagement with inclusivity

One of the supposed positive sides during the increase in virtual events has been the opportunity for more diversity in representation at meetings. Accessibility needs should be considered front and centre in the run up to an event and new collaboration software offers opportunities to do this. 
News Thought leadership
A film roll and spotlight
Insight

The scope of tropes

The use of technology can be magical — and it is this that, as an event agency, we must focus upon. 
Blog
A knight's gold suit of armour
Insight

Knights at the museum

Ever wondered what it’s like to set up an event in a museum? You’re in luck! Having had that very experience, Broadsword MD Anna Green shares her thoughts. 
Blog
A web cam attached to the top of a computer screen
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Our guide to presenting at a virtual event

At Broadsword we pride ourselves on our attention to detail. The little (and sometimes most obvious) things really do make a difference. 
Thought leadership
A turtle swimming in bright blue water
Insight

Navigating the digital wave

Commercial Director, Matt Green discusses the different ways to traverse the digital ocean. 
Blog Thought leadership
A red and white neon sign of a Nike high top trainer
Insight

Attention to detail

Commercial Director, Matt Green weaves Formula One and Michael Jordan into his latest blog, writing about the importance of detail. 
Blog
A grey pop out component of a model with broadsword logo stamped onto it
Insight

The scale model

Nostalgia. It’s a powerful thing. The word derives from the Greek nóstos” meaning homecoming and álgos” meaning pain or ache and is used to describe that physical sense of yearning for times or places that evoke fond memories. 
Blog