Our insight

Read our latest news, views and opinions. If you like what we’ve got to say, drop us a line to see how we can work together.
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Insight

In conversation with: Events Apprenticeships

3 minute read 2 Oct 2023
We are joined by Events Apprenticeships Advisory Board members (EAAB), Lou Kiwanuka, OpsShaper and Laura Capell-Abra, Stress Matters, as they discuss the importance of apprenticeships across the events industry. 
Podcast episodes
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Insight

The Speaker’s Guide to Success: with RADA Business

2 minute read 14 Sep 2023
RADA Business transforms human performance in business, working in the areas of leadership, personal impact, influence and presentation skills, bringing over 20 years of experience. They have coached CEOs and founders to speak on major media outlets, and in this episode of B. Listening, they are giving their insights on how you can be confident on screen and at events and speak like a leader. 
Podcast episodes
Insight

Our guide to accessible and inclusive event production

4 minute read 11 Sep 2023
How can event organisers create an accessible event from the get-go? Broadsword’s Senior Event Manager, Lorraine Ducker shares her tips for implementing inclusivity from the planning stage. 
Thought leadership
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Insight

Meet Broadsword’s Digital Marketing Apprentice

3 minute read 24 Aug 2023
In 2022, Broadsword welcomed a new apprentice to our events company: Digital Marketing Apprentice, Amy. As the apprenticeship comes to an end, she wraps up some of the lessons learnt along the way and the benefits of apprenticeships to students as well as events companies. 
Blog
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Insight

What’s the key to leading a remote team?

6 minute read 13 Jul 2023
Broadsword MD, Anna Green, shares how we successfully engage a global remote team, maintain productivity and collaboration after adapting to the work from home lifestyle. ​“It isn’t the physical space that matters, but the way a team interacts”. 
Blog Thought leadership
Insight

How can corporate event planners be socially conscious?

3 minute read 25 Jul 2023
Businesses and consumers alike want to support organisations that demonstrate commitment to social causes, with 70% of investors wanting to spend money with companies that align with their values. Read how to give back when event planning by incorporating charity and volunteering initiatives into your event. 
Thought leadership
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Insight

Winners at EVCOM’s Clarion Awards!

1 minute read 6 Jul 2023
Broadsword celebrates two wins at the EVCOM Clarion Awards 2023 for live events and cause driven comms. Here’s a rundown of the night at the London Stock Exchange. 
Blog News
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Insight

How can live events adapt for neurodiverse guests?

4 minute read 6 Jul 2023
With 15% to 20% of the population thought to be neurodivergent, it’s essential to think about how events can be designed with a difference and be shaped around all types of brains. Here’s how event planners can build a neuroinclusive event experience. 
Thought leadership
group of people on stage
Insight

Winners at the Micebook Awards!

1 minute read 4 Jul 2023
We are delighted to announce a successful night at the Micebook Awards in London with two acknowledgments from the industry for work completed over the last 12 months. Hear from Head of Commercial Development, Diane Carters on the experience. 
Blog News
fireworks
Insight

Empowering events industry talent with EVCOM’s Realise Award

2 minute read 3 Jul 2023
“Mentoring is a brain to pick, an ear to listen and a push in the right direction.” John C. Crosby. MD, Anna Green, is supporting EVCOM’s Realise Award for a second year, as a mentor to newcomers in the events industry. 
Blog News
Insight

B.listening: Future-proof your event with Jürgen Alker

1 minute read 9 Jun 2023
What does Web3 mean for the future of event experiences? Join the conversation with Jürgen Alker, Co-Founder and Director of Highsnobiety’s NFT Studio. He shares recent trends in AI, NFTs and the journey into Web3 in Season two Episode two of our podcast series. 
Podcast episodes
Insight

What does Speak Global mean to our events agency

1 minute read 19 Jun 2023
Speech is fundamental to us as humans which is why being heard is at the core of our beliefs at Broadsword. We create innovative live and digital experiences that connect people globally and empower them to deliver their message. 
Blog News
girl with headphones on at an event engaged in an activity
Insight

Engaging Gen Z

8 minute read 22 May 2023
As I sit to write this blog, I consider how qualified I am to comment on the topic of engaging Generation Z. I have prepared a list… 
Blog Thought leadership
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Insight

B.listening S2 — A taste of Alcohol Free with Laura Willoughby MBE

1 minute read 24 May 2023
We joined Laura Willoughby MBE, mindful drinking expert and Founder of Club Soda, at their alcohol free tasting rooms to discuss the issue of sober inclusivity and rethinking the role of alcohol at events. 
Thought leadership Podcast episodes
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Insight

Five ways an exhibition stand can be sustainable

2 minute read 16 May 2023
Trade shows, while great for sales generation and brand awareness, are known for their impact on the planet from single use materials and the hundreds of business cards and gifts exchanged. But, with 92% of businesses planning to be more eco-conscious when exhibiting, here’s five ways we can build a sustainable exhibition stand. 
Blog Thought leadership
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Insight

What is sober inclusivity and why it matters at events

4 minute read 15 May 2023
The shift to mindful drinking and the rise of alcohol free drink options can have a positive effect on event culture. We explore how to be sober inclusive when planning events and how to create the same experience for every attendee. 
Thought leadership
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Insight

How internal events can reflect sustainability values

3 minute read 9 May 2023
At the beginning of the year the Broadsword team came together from across the world for a day to connect and share our successes and strategy. Being an events agency with prominent sustainability values reflects in everything we do, including planning our internal events. Here’s how we made the day carbon neutral. 
Blog
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Insight

Get on board with boat venues

2 minute read 3 May 2023
Are you looking to plan a memorable event? Why not take to the water a unique and exciting event venue? Explore our list of some of the best boat venues across the globe that are perfect for your next corporate event. 
Blog
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Insight

B. listening — Episode 13. Being Creative with Cat Kevern

1 minute read 2 May 2023
Cat, Chair of the Network of Women in Events, joins us for this podcast episode to share more about NOWIE and how a support network to creativity in marketing, graphic design and events. 
Podcast episodes
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Insight

Simple ways to make your event more sustainable

5 minute read 21 Apr 2023
A single conference attendee can generate up to 1.89kg of waste each day. We are always looking for creative solutions to this problem; here are 10 event ideas you can easily implement to make a big difference. 
Blog Thought leadership
Insight

The importance of lighting in event production

3 minute read 20 Apr 2023
Lighting can be key to setting the atmosphere at events. Production Manager, Jen Cohen, shares what you need to think about and how to make the right choice with lighting to bring a venue to life. 
Blog Thought leadership
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Insight

Talking Tech and Trends at the BNC Show

2 minute read 19 Apr 2023
Broadsword Strategy Director, Matt Green, spoke at the Buyer’s Networking Show on a panel titled ​‘event tech = event opportunities’. So how do we grasp these opportunities and see results from our investment in technology? Read our key takeaways from the panel. 
Blog
Insight

Ten sustainable venues for your next event

5 minute read 17 Apr 2023
It’s getting easier to plan eco-friendly events with many amazing venues championing sustainability and launching eco-friendly initiatives in London and beyond. Read for ten sustainable venues, including new openings. 
Blog
Insight

Shaping a personalised event experience

4 minute read 17 Mar 2023
There is a lot we can learn from the data collected at events that inform the decisions we make as organisers about how to shape the content and format of an event to provide the best bespoke delegate experience. 
Thought leadership
Insight

Broadsword grows with new starter

3 minute read 12 Mar 2023
We are excited to announce Charlotte Sheffield will be joining our events agency as a Creative Producer. Charlotte will be overseeing our creative work including production and content to help deliver event experiences, video production and content creation. 
News
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Insight

An event planner’s guide to Frankfurt

2 minute read 20 Feb 2023
Fifty Heights above Frankfurt: Discover the highest event location in Frankfurt, overlooking the city’s iconic skyline, where we delivered the sixth live event in a global series of finance conferences. 
Blog
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Insight

The power of colour at events

5 minute read 27 Jan 2023
The rules of colour and how to use them to your advantage, enhancing event branding and live experiences. 
Thought leadership
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Insight

An event planner’s guide to Paris

1 minute read 13 Feb 2023
We boarded the Eurostar to deliver a live event in Paris. Read more about our tips on sustainable travel and the Pavillion Gabriel, a venue inspired by greenhouses. 
Blog
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Insight

Everyone’s chatting about ChatGPT

4 minute read 1 Feb 2023
We asked our Creative Director, Martin Walton, to tell us what he knows about ChatGPT and AI and how we might be able to use it as event professionals. Instead, he let the thing write its own blog. Nice cop-out Martin. 
Thought leadership
Insight

Our People — Liam Bremer on the latest event trends

4 minute read 8 Feb 2023
Head of Production, Liam Bremer shares more about producing successful events along with the things that drive his creativity, from his daughter’s favourite TV shows to bike rides. Read for a first-hand insight into the latest event trends. 
Blog
Insight

The business of creativity – what we took away from EVCOMference 2023

3 minute read 6 Feb 2023
Our team attended EVCOM’s annual conference that explores key topics in the corporate events and film industry, with a focus on creativity this year. We all know creativity is key when producing events but clients are looking more than ever for the wow factor. So, how do we start thinking in more creative ways? 
Blog Thought leadership
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Insight

An event planner’s guide to Singapore

2 minute read 1 Feb 2023
Producing global events means we travel to some incredible places, most recently Singapore for day two of a global roadshow. We’re sharing with you what we discovered along the way in the start of our new venue and destinations reports. 
Blog
Insight

Broadsword grows with Asia Pacific Lead

2 minute read 6 Jan 2023
We’re excited to announce Jase Ng has joined the team as part of our continued global expansion. As Asia Pacific Lead and based in Hong Kong, Jase will support Broadsword’s growing global operations and produce events in the region. 
News
laptop and notebook
Insight

Why your brain loves a list

3 minute read 9 Jan 2023
Do to-do lists actually work? Read the psychology behind this simple productivity hack and how to set your to-do lists up for success. 
Thought leadership
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Insight

I’m dreaming of a rest this Christmas

5 minute read 14 Dec 2022
The year is coming to an end. In London last week, a foggy afternoon turned into a snowy evening. Our MD, Anna Green, shares her love of the winter weather in this reflective piece, celebrating the value of difference, the importance of nurturing the next generation and how they can inspire us to help ourselves. 
Blog
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Insight

Our guide to sustainable Christmas events

5 minute read 18 Nov 2022
Seven festive ideas for your holiday events and Christmas parties that won’t harm the environment so that you can celebrate guilt-free, with a smaller carbon footprint. 
Blog Thought leadership
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Insight

Joining Micebook for WRX co-working pilot

2 minute read 14 Nov 2022
We joined micebook for the launch of a new a co-working pilot, a place to drop in, work and meet like-minded event profs. At the end of day our MD and micebook ​‘Nineteen’ member, Anna Green, joined agency leaders to share an early outlook for 2023. 
Blog News
Insight

Wow in the Here and Now

4 minute read 8 Dec 2022
Get your biscuits and PJs to dive into this piece by our Creative Director, Martin Walton, as he shares his insight as to how the WOW factor can be created for your events by incorporating the Metaverse. 
Blog
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Insight

The future of fireworks

4 minute read 8 Nov 2022
The search for a more sustainable light show is on. Widely hailed as a futuristic and a low-pollution alternative to traditional fireworks, drone displays are gaining popularity. In this article, we explore whether drone technology is a viable alternative. 
Thought leadership
Insight

New York, New York

2 minute read 19 Oct 2022
Following a very successful week of events for Broadsword Americas, we met with Technical Director Mark who is supporting our US team. He shares his passion for events, an insight into working in New York and more about his career. 
Blog
Insight

Meet members of our Wellbeing Team

4 minute read 10 Oct 2022
Christine, Toyin, Lorraine, Mia and Rob share their thoughts on being part of our wellbeing team. We talked to them about the importance of mental health training and supporting positive wellbeing in the workplace. 
Blog
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Insight

Winners at the C&IT Awards!

1 minute read 5 Oct 2022
We are delighted to announce our win for Media and Broadcast Event of the Year at the C&IT Awards. Hear from Managing Director Anna Green on the experience. 
News
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Insight

Why is vegan catering a must have for your event?

3 minute read 27 Sep 2022
It’s no secret that veganism has risen at an explosive rate as more and more people are cutting out animal products from their diet. But how does this have an impact on events? Read our perspective on vegan catering and how this can reduce the carbon footprint of an event. 
Thought leadership
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Insight

Broadsword achieves carbon neutrality

4 minute read 7 Sep 2022
The team at Broadsword are delighted to announce that they have achieved carbon neutrality and we are now a carbon neutral events agency. 
Blog News
Insight

Then there were five

4 minute read 3 Aug 2022
To celebrate Broadsword’s sixteenth birthday, we explored it’s growth. The team were delivering some fantastic events when Directors Anna and Matt Green joined in 2014, helping the business to grow further. 
Blog
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Insight

Broadsword at the beginning

6 minute read 2 Aug 2022
Starting a new business comes with various risks and challenges, particularly in the events industry, which is why we are excited to celebrate our 16th Birthday this year. It has been an incredible journey featuring some remarkable staff, clients, a pandemic and some great events. 
News
Insight

Meet our new team members

4 minute read 18 Jul 2022
Join us in welcoming four new team members to Broadsword: Amy, Shayna, Lucy and Beth. 
News
Insight

Being your most authentic self in the workplace

4 minute read 24 Jun 2022
Christine Aasma, Project Assistant, shares her thoughts on why being ​‘all that you are’ is particularly important for young people in the workplace, highlighting how it can make you happier and a better performer, benefitting both mental well-being and work productivity. 
Blog Thought leadership
Insight

Beat the burn out

3 minute read 18 May 2022
As it is mental health awareness month, the opportunity to sit back and reflect on one’s wellbeing, how to can prioritise it and how employers can create more awareness of its importance, has appeared. 
Thought leadership
Insight

Are you a fiery red or a cool blue?

4 minute read 12 May 2022
What does self-awareness really mean? Are you an introvert or an extrovert? Do personality tests help in improving self-awareness? 
Thought leadership
Insight

Michelle Rogers, Account Director joins Broadsword

5 minute read 27 Apr 2022
Broadsword appoints Michelle Rogers in the role of Account Director. The fifth new member of staff this year, Michelle joins the Commercial Team and will support the London, New York and Hong Kong based agency’s growth and expansion. 
News
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Insight

Best indoor plants for your home and event

3 minute read 21 Apr 2022
Not sure which plant is best for your home working environment? Or to have at an event? Broadsword’s Event Manager, Mia Robertson, takes us through her recommendations and the benefits of a green workspace. 
Blog
Insight

Channel your inner athlete

3 minute read 30 Mar 2022
We all want to excel and perform to a high standard just like athletes, whether that’s in business or in our personal lives. One way we can meet these expectations is to understand and better our minds. 
Blog
Insight

Finding your voice

4 minute read 16 Mar 2022
How can we empower and inspire other women in the events industry? 
Blog Thought leadership
Insight

Gaming and the Metaverse — why we all need more playtime.

3 minute read 23 Feb 2022
The metaverse is more than a trend, it’s a virtual reality. Our Creative Director, Martin Walton contributes Broadsword’s stance on the metaverse and why it is so important to embrace. 
Blog Thought leadership
Insight

Martin Luther King Jr. Day

2 minute read 17 Jan 2022
Today is Martin Luther King Jr’s Day of recognition for his birth and many achievements in the progression of the civil rights movements. We share how the story behind his famous speeches inspires Broadsword. 
Blog
Insight

Be Listening — Episode 2. The show must go on!

1 minute read 21 Dec 2021
The second podcast in our series is on the subtle art of show calling. We speak to two professional show callers to discuss producing events seamlessly. 
Podcast episodes
Insight

Triumph Over Adversity

3 minute read 1 Dec 2021
Winning the Triumph Over Adversity award at the Growing Business Awards last week, really was a moment of recognition for our collective determination and imagination. 
Blog
two girls sat talking to each other
Insight

The Kickstart conversation

4 minute read 5 Oct 2021
We caught up with two new members of Team Broadsword, Project Assistant Christine and Administrative Assistant Toyin to talk about starting their new roles through the Kickstart scheme. 
News
Insight

The language of visual learning

4 minute read 20 Oct 2021
Injecting a human element into the virtual environment allows us to break through the technological layers. 
yellow lego blocks
Insight

Reinventing Broadsword

3 minute read 1 Sep 2021
2021 has been about reinventing Broadsword and ourselves, putting the pieces back together to craft a new offering and a new home. 
Blog
orange lightning in a cloudy sky
Insight

What’s in a name?

3 minute read 17 Aug 2021
Creative Director, Martin Walton explores the way we humanise nature and explains why Greta Thunberg is a personal hero. 
Blog
Set lighting and a green screen backdrop.
Insight

The miracle of green screen

5 minute read 24 Aug 2021
How does green screen work, what’s the science behind it and who discovered it in the first place? 
Blog Thought leadership
A traditional typewriter on a wooden table.
Insight

The magic of a stellar script

4 minute read 10 Aug 2021
Whether you’re planning a live, virtual or hybrid event, the two must-have ingredients are a great script and a great host. 
Blog Thought leadership
An orchestra conductor in a red tailcoat receiving applause at the end of a performance.
Insight

The art of show calling

4 minute read 10 Jun 2021
Q&A with Broadsword’s Production Director, Bruce Teggart on the secret art of show calling. 
Blog Thought leadership
Brick wall with bookshelves and a neon sign that reads "You are what you listen to".
Insight

Quarentunes

3 minute read 20 Apr 2020
Creating the right atmosphere as people enter a space, move towards the stage, collect an award, contributes to what memories are made of. Commercial Director, Matt Green, speaks of music. 
Blog
Close up shot of a microphone on a stand with blurred attendees in the background.
Insight

Improving engagement with inclusivity

3 minute read 8 Mar 2021
One of the supposed positive sides during the increase in virtual events has been the opportunity for more diversity in representation at meetings. Accessibility needs should be considered front and centre in the run up to an event and new collaboration software offers opportunities to do this. 
News Thought leadership
A film roll and spotlight
Insight

The scope of tropes

3 minute read 19 Oct 2020
The use of technology can be magical — and it is this that, as an event agency, we must focus upon. 
Blog
A knight's gold suit of armour
Insight

Knights at the museum

2 minute read 15 Sep 2020
Ever wondered what it’s like to set up an event in a museum? You’re in luck! Having had that very experience, Broadsword MD Anna Green shares her thoughts. 
Blog
A web cam attached to the top of a computer screen
Insight

Our guide to presenting at a virtual event

2 minute read 7 Sep 2020
At Broadsword we pride ourselves on our attention to detail. The little (and sometimes most obvious) things really do make a difference. 
Thought leadership
A turtle swimming in bright blue water
Insight

Navigating the digital wave

3 minute read 24 Jul 2020
Commercial Director, Matt Green discusses the different ways to traverse the digital ocean. 
Blog Thought leadership
A red and white neon sign of a Nike high top trainer
Insight

Attention to detail

4 minute read 18 Jun 2020
Commercial Director, Matt Green weaves Formula One and Michael Jordan into his latest blog, writing about the importance of detail. 
Blog
A grey pop out component of a model with broadsword logo stamped onto it
Insight

The scale model

3 minute read 18 Nov 2019
Nostalgia. It’s a powerful thing. The word derives from the Greek ​“nóstos” meaning homecoming and ​“álgos” meaning pain or ache and is used to describe that physical sense of yearning for times or places that evoke fond memories. 
Blog