Our insight

Read our latest news, views and opinions. If you like what we’ve got to say, drop us a line to see how we can work together.

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Insight

The business of creativity – what we took away from EVCOMference 2023

Our team attended EVCOM’s annual conference that explores key topics in the corporate events and film industry, with a focus on creativity this year. We all know creativity is key when producing events but clients are looking more than ever for the wow factor. So, how do we start thinking in more creative ways? 
Blog Thought leadership
Dragon shaped fountain in Singapore
Insight

The Venue Report — Singapore’s Sustainable Side

Producing global events means we travel to some incredible places, most recently Singapore for day two of a global roadshow. We’re sharing with you what we discovered along the way in the start of our new venue and destinations reports. 
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Broadsword grows with Asia Pacific Lead

We’re excited to announce Jase Ng has joined the team as part of our continued global expansion. As Asia Pacific Lead and based in Hong Kong, Jase will support Broadsword’s growing global operations and produce events in the region. 
News
laptop and notebook
Insight

Why your brain loves a list

Do to-do lists actually work? Read the psychology behind this simple productivity hack and how to set your to-do lists up for success. 
Thought leadership
Person wearing purple, hooded coat with arms in the air. They are on a snow covered path and are surrounded by trees.
Insight

I’m dreaming of a rest this Christmas

The year is coming to an end. In London last week, a foggy afternoon turned into a snowy evening. Our MD, Anna Green, shares her love of the winter weather in this reflective piece, celebrating the value of difference, the importance of nurturing the next generation and how they can inspire us to help ourselves. 
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Disco balls, confetti and wine bottle
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Our guide to sustainable Christmas events

Seven festive ideas for your holiday events and Christmas parties that won’t harm the environment so that you can celebrate guilt-free, with a smaller carbon footprint. 
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Joining Micebook for WRX co-working pilot

We joined micebook for the launch of a new a co-working pilot, a place to drop in, work and meet like-minded event profs. At the end of day our MD and micebook Nineteen’ member, Anna Green, joined agency leaders to share an early outlook for 2023. 
Blog News
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Wow in the Here and Now

Get your biscuits and PJs to dive into this piece by our Creative Director, Martin Walton, as he shares his insight as to how the WOW factor can be created for your events by incorporating the Metaverse. 
Blog Thought leadership
red lights going up into the sky, made by drones
Insight

The future of fireworks

The search for a more sustainable light show is on. Widely hailed as a futuristic and a low-pollution alternative to traditional fireworks, drone displays are gaining popularity. In this article, we explore whether drone technology is a viable alternative. 
Thought leadership
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New York, New York

Following a very successful week of events for Broadsword Americas, we met with Technical Director Mark who is supporting our US team. He shares his passion for events, an insight into working in New York and more about his career. 
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Meet members of our Wellbeing Team

Christine, Toyin, Lorraine, Mia and Rob share their thoughts on being part of our wellbeing team. We talked to them about the importance of mental health training and supporting positive wellbeing in the workplace. 
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Winners at the C&IT Awards!

We are delighted to announce our win for Media and Broadcast Event of the Year at the C&IT Awards. Hear from Managing Director Anna Green on the experience. 
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Why is vegan catering a must have for your event?

It’s no secret that veganism has risen at an explosive rate as more and more people are cutting out animal products from their diet. But how does this have an impact on events? Read our perspective on vegan catering and how this can reduce the carbon footprint of an event. 
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Then there were five

Broadsword didn’t just stop with Bruce, Justin and Martin, that was just the beginning! The team were delivering some fantastic events when Directors Anna and Matt Green joined in 2014, helping the business to grow further. 
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Broadsword at the beginning

Starting a new business comes with various risks and challenges, particularly in the events industry, which is why we are excited to celebrate our 16th Birthday this year. It has been an incredible journey featuring some remarkable staff, clients, a pandemic and some great events. 
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Meet our new team members

Join us in welcoming four new team members to Broadsword: Amy, Shayna, Lucy and Beth. 
News
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Being your most authentic self in the workplace

Christine Aasma, Project Assistant, shares her thoughts on why being all that you are’ is particularly important for young people in the workplace, highlighting how it can make you happier and a better performer, benefitting both mental well-being and work productivity. 
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Beat the burn out

As it is mental health awareness month, the opportunity to sit back and reflect on one’s wellbeing, how to can prioritise it and how employers can create more awareness of its importance, has appeared. 
Blog Thought leadership
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Are you a fiery red or a cool blue?

What does self-awareness really mean? Are you an introvert or an extrovert? Do personality tests help in improving self-awareness? 
Blog Thought leadership
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Michelle Rogers, Account Director joins Broadsword

Broadsword appoints Michelle Rogers in the role of Account Director. The fifth new member of staff this year, Michelle joins the Commercial Team and will support the London, New York and Hong Kong based agency’s growth and expansion. 
News
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Best indoor plants for your home and event

Not sure which plant is best for your home working environment? Or to have at an event? Broadsword’s Event Manager, Mia Robertson, takes us through her recommendations and the benefits of a green workspace. 
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Channel your inner athlete

We all want to excel and perform to a high standard just like athletes, whether that’s in business or in our personal lives. One way we can meet these expectations is to understand and better our minds. 
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Finding your voice

How can we empower and inspire other women in the events industry? 
Blog Thought leadership
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Gaming and the Metaverse — why we all need more playtime.

The metaverse is more than a trend, it’s a virtual reality. Our Creative Director, Martin Walton contributes Broadsword’s stance on the metaverse and why it is so important to embrace. 
Blog Thought leadership
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Martin Luther King Jr. Day

Today is Martin Luther King Jr’s Day of recognition for his birth and many achievements in the progression of the civil rights movements 
Blog News
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Triumph Over Adversity

Winning the Triumph Over Adversity award at the Growing Business Awards last week, really was a moment of recognition for our collective determination and imagination. 
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The language of visual learning

Injecting a human element into the virtual environment allows us to break through the technological layers. 
Insight

Reinventing Broadsword

2021 has been about reinventing Broadsword and ourselves, putting the pieces back together to craft a new offering and a new home. 
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What’s in a name?

Creative Director, Martin Walton explores the way we humanise nature and explains why Greta Thunberg is a personal hero. 
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The miracle of green screen

How does green screen work, what’s the science behind it and who discovered it in the first place? 
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The magic of a stellar script

Whether you’re planning a live, virtual or hybrid event, the two must-have ingredients are a great script and a great host. 
Blog Thought leadership
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The art of show calling

Q&A with Broadsword’s Production Director, Bruce Teggart on the secret art of show calling. 
Blog Thought leadership
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Quarentunes

Creating the right atmosphere as people enter a space, move towards the stage, collect an award, contributes to what memories are made of. Commercial Director, Matt Green, speaks of music. 
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Improving engagement with inclusivity

One of the supposed positive sides during the increase in virtual events has been the opportunity for more diversity in representation at meetings. Accessibility needs should be considered front and centre in the run up to an event. 
News Thought leadership
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The scope of tropes

The use of technology can be magical — and it is this that as an event agency we must focus upon. 
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Knights at the museum

Ever wondered what it’s like to set up an event in a museum? You’re in luck! Having had that very experience, Broadsword MD Anna Green shares her thoughts. 
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Our guide to presenting at a virtual event

At Broadsword we pride ourselves on our attention to detail. The little (and sometimes most obvious) things really do make a difference. 
Thought leadership
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Navigating the digital wave

Commercial Director, Matt Green discusses the different ways to traverse the digital ocean. 
Blog Thought leadership
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Attention to detail

Commercial Director, Matt Green weaves Formula One and Michael Jordan into his latest blog, writing about the importance of detail. 
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The scale model

Nostalgia. It’s a powerful thing. The word derives from the Greek nóstos” meaning homecoming and álgos” meaning pain or ache and is used to describe that physical sense of yearning for times or places that evoke fond memories. 
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