Our insight

Read our latest news, views and opinions. If you like what we’ve got to say, drop us a line to see how we can work together.
Filter our articles based on what’s most relevant to you:
Insight

Shaping a personalised event experience

4 minute read 17 Mar 2023
There is a lot we can learn from the data collected at events that inform the decisions we make as organisers about how to shape the content and format of an event to provide the best bespoke delegate experience. 
Thought leadership
Insight

Broadsword grows with new starter

3 minute read 12 Mar 2023
We are excited to announce Charlotte Sheffield will be joining our events agency as a Creative Producer. Charlotte will be overseeing our creative work including production and content to help deliver event experiences, video production and content creation. 
News
view of an orange sky from a building overlooking Frankfurt
Insight

The Venue Report: Fifty Heights Above Frankfurt

2 minute read 20 Feb 2023
Discover the highest event location in Frankfurt, overlooking the city’s iconic skyline, where we delivered the sixth live event in a global series of finance conferences. 
Blog
Stage with blue, pink and yellow signs behind chairs and podium
Insight

The power of colour at events

5 minute read 27 Jan 2023
The rules of colour and how to use them to your advantage, enhancing event branding and live experiences. 
Thought leadership
The Eiffel Tower on an orange sky
Insight

The Venue Report: Bonjour Paris

1 minute read 13 Feb 2023
We boarded the Eurostar to deliver a live event in Paris. Read more about our tips on sustainable travel and the Pavillion Gabriel, a venue inspired by greenhouses. 
Blog
Robot on laptop
Insight

Everyone’s chatting about ChatGPT

4 minute read 1 Feb 2023
We asked our Creative Director, Martin Walton, to tell us what he knows about ChatGPT and AI and how we might be able to use it as event professionals. Instead, he let the thing write its own blog. Nice cop-out Martin. 
Thought leadership
Insight

Our People — Liam Bremer on the latest event trends

4 minute read 8 Feb 2023
Head of Production, Liam Bremer shares more about producing successful events along with the things that drive his creativity, from his daughter’s favourite TV shows to bike rides. Read for a first-hand insight into the latest event trends. 
Blog
Insight

The business of creativity – what we took away from EVCOMference 2023

3 minute read 6 Feb 2023
Our team attended EVCOM’s annual conference that explores key topics in the corporate events and film industry, with a focus on creativity this year. We all know creativity is key when producing events but clients are looking more than ever for the wow factor. So, how do we start thinking in more creative ways? 
Blog Thought leadership
Dragon shaped fountain in Singapore
Insight

The Venue Report: Singapore’s Sustainable Side

2 minute read 1 Feb 2023
Producing global events means we travel to some incredible places, most recently Singapore for day two of a global roadshow. We’re sharing with you what we discovered along the way in the start of our new venue and destinations reports. 
Blog
Insight

Broadsword grows with Asia Pacific Lead

2 minute read 6 Jan 2023
We’re excited to announce Jase Ng has joined the team as part of our continued global expansion. As Asia Pacific Lead and based in Hong Kong, Jase will support Broadsword’s growing global operations and produce events in the region. 
News
laptop and notebook
Insight

Why your brain loves a list

3 minute read 9 Jan 2023
Do to-do lists actually work? Read the psychology behind this simple productivity hack and how to set your to-do lists up for success. 
Thought leadership
Person wearing purple, hooded coat with arms in the air. They are on a snow covered path and are surrounded by trees.
Insight

I’m dreaming of a rest this Christmas

5 minute read 14 Dec 2022
The year is coming to an end. In London last week, a foggy afternoon turned into a snowy evening. Our MD, Anna Green, shares her love of the winter weather in this reflective piece, celebrating the value of difference, the importance of nurturing the next generation and how they can inspire us to help ourselves. 
Blog
Disco balls, confetti and wine bottle
Insight

Our guide to sustainable Christmas events

5 minute read 18 Nov 2022
Seven festive ideas for your holiday events and Christmas parties that won’t harm the environment so that you can celebrate guilt-free, with a smaller carbon footprint. 
Blog Thought leadership
Insight

Joining Micebook for WRX co-working pilot

2 minute read 14 Nov 2022
We joined micebook for the launch of a new a co-working pilot, a place to drop in, work and meet like-minded event profs. At the end of day our MD and micebook ​‘Nineteen’ member, Anna Green, joined agency leaders to share an early outlook for 2023. 
Blog News
Insight

Wow in the Here and Now

4 minute read 8 Dec 2022
Get your biscuits and PJs to dive into this piece by our Creative Director, Martin Walton, as he shares his insight as to how the WOW factor can be created for your events by incorporating the Metaverse. 
Blog
red lights going up into the sky, made by drones
Insight

The future of fireworks

4 minute read 8 Nov 2022
The search for a more sustainable light show is on. Widely hailed as a futuristic and a low-pollution alternative to traditional fireworks, drone displays are gaining popularity. In this article, we explore whether drone technology is a viable alternative. 
Thought leadership
Insight

New York, New York

2 minute read 19 Oct 2022
Following a very successful week of events for Broadsword Americas, we met with Technical Director Mark who is supporting our US team. He shares his passion for events, an insight into working in New York and more about his career. 
Blog
Insight

Meet members of our Wellbeing Team

4 minute read 10 Oct 2022
Christine, Toyin, Lorraine, Mia and Rob share their thoughts on being part of our wellbeing team. We talked to them about the importance of mental health training and supporting positive wellbeing in the workplace. 
Blog
Insight

Winners at the C&IT Awards!

1 minute read 5 Oct 2022
We are delighted to announce our win for Media and Broadcast Event of the Year at the C&IT Awards. Hear from Managing Director Anna Green on the experience. 
News
Insight

Why is vegan catering a must have for your event?

3 minute read 27 Sep 2022
It’s no secret that veganism has risen at an explosive rate as more and more people are cutting out animal products from their diet. But how does this have an impact on events? Read our perspective on vegan catering and how this can reduce the carbon footprint of an event. 
Thought leadership
Insight

Then there were five

4 minute read 3 Aug 2022
To celebrate Broadsword’s sixteenth birthday, we explored it’s growth. The team were delivering some fantastic events when Directors Anna and Matt Green joined in 2014, helping the business to grow further. 
Blog
Insight

Broadsword at the beginning

6 minute read 2 Aug 2022
Starting a new business comes with various risks and challenges, particularly in the events industry, which is why we are excited to celebrate our 16th Birthday this year. It has been an incredible journey featuring some remarkable staff, clients, a pandemic and some great events. 
News
Insight

Meet our new team members

4 minute read 18 Jul 2022
Join us in welcoming four new team members to Broadsword: Amy, Shayna, Lucy and Beth. 
News
Insight

Being your most authentic self in the workplace

4 minute read 24 Jun 2022
Christine Aasma, Project Assistant, shares her thoughts on why being ​‘all that you are’ is particularly important for young people in the workplace, highlighting how it can make you happier and a better performer, benefitting both mental well-being and work productivity. 
Blog Thought leadership
Insight

Beat the burn out

3 minute read 18 May 2022
As it is mental health awareness month, the opportunity to sit back and reflect on one’s wellbeing, how to can prioritise it and how employers can create more awareness of its importance, has appeared. 
Thought leadership
Insight

Are you a fiery red or a cool blue?

4 minute read 12 May 2022
What does self-awareness really mean? Are you an introvert or an extrovert? Do personality tests help in improving self-awareness? 
Thought leadership
Insight

Michelle Rogers, Account Director joins Broadsword

5 minute read 27 Apr 2022
Broadsword appoints Michelle Rogers in the role of Account Director. The fifth new member of staff this year, Michelle joins the Commercial Team and will support the London, New York and Hong Kong based agency’s growth and expansion. 
News
Insight

Best indoor plants for your home and event

3 minute read 21 Apr 2022
Not sure which plant is best for your home working environment? Or to have at an event? Broadsword’s Event Manager, Mia Robertson, takes us through her recommendations and the benefits of a green workspace. 
Blog
Insight

Channel your inner athlete

3 minute read 30 Mar 2022
We all want to excel and perform to a high standard just like athletes, whether that’s in business or in our personal lives. One way we can meet these expectations is to understand and better our minds. 
Blog
Insight

Finding your voice

4 minute read 16 Mar 2022
How can we empower and inspire other women in the events industry? 
Blog Thought leadership
Insight

Gaming and the Metaverse — why we all need more playtime.

3 minute read 23 Feb 2022
The metaverse is more than a trend, it’s a virtual reality. Our Creative Director, Martin Walton contributes Broadsword’s stance on the metaverse and why it is so important to embrace. 
Blog Thought leadership
Insight

Martin Luther King Jr. Day

2 minute read 17 Jan 2022
Today is Martin Luther King Jr’s Day of recognition for his birth and many achievements in the progression of the civil rights movements. We share how the story behind his famous speeches inspires Broadsword. 
Blog
Insight

Be Listening — Episode 2. The show must go on!

1 minute read 21 Dec 2021
The second podcast in our series is on the subtle art of show calling. We speak to two professional show callers to discuss producing events seamlessly. 
Podcast episodes
Insight

Triumph Over Adversity

3 minute read 1 Dec 2021
Winning the Triumph Over Adversity award at the Growing Business Awards last week, really was a moment of recognition for our collective determination and imagination. 
Blog
Insight

Why enter the EVCOM London Live awards?

3 minute read 13 Oct 2021
We spoke to Diane, Broadsword’s Client Services Manager, about the process of entering EVCOM’s live event and film awards. 
Blog
Insight

A Conversation with Christine and Toyin…

4 minute read 5 Oct 2021
We caught up with two new members of Team Broadsword, Project Assistant Christine and Administrative Assistant Toyin to talk about starting their new roles through the Kickstart scheme. 
News
Insight

The language of visual learning

4 minute read 20 Oct 2021
Injecting a human element into the virtual environment allows us to break through the technological layers. 
yellow lego blocks
Insight

Reinventing Broadsword

3 minute read 1 Sep 2021
2021 has been about reinventing Broadsword and ourselves, putting the pieces back together to craft a new offering and a new home. 
Blog
Insight

Empowering events industry talent with EVCOM’s Realise Award

2 minute read 26 Aug 2021
“Mentoring is a brain to pick, an ear to listen and a push in the right direction.” John C. Crosby. MD, Anna Green. is supporting EVCOM’s Realise Award, as a mentor to newcomers in the events industry. 
Blog News
Insight

What’s in a name?

3 minute read 17 Aug 2021
Creative Director, Martin Walton explores the way we humanise nature and explains why Greta Thunberg is a personal hero. 
Blog
Insight

The miracle of green screen

5 minute read 24 Aug 2021
How does green screen work, what’s the science behind it and who discovered it in the first place? 
Blog Thought leadership
Insight

The magic of a stellar script

4 minute read 10 Aug 2021
Whether you’re planning a live, virtual or hybrid event, the two must-have ingredients are a great script and a great host. 
Blog Thought leadership
Insight

The art of show calling

4 minute read 10 Jun 2021
Q&A with Broadsword’s Production Director, Bruce Teggart on the secret art of show calling. 
Blog Thought leadership
Insight

Quarentunes

3 minute read 20 Apr 2020
Creating the right atmosphere as people enter a space, move towards the stage, collect an award, contributes to what memories are made of. Commercial Director, Matt Green, speaks of music. 
Blog
Insight

Improving engagement with inclusivity

3 minute read 8 Mar 2021
One of the supposed positive sides during the increase in virtual events has been the opportunity for more diversity in representation at meetings. Accessibility needs should be considered front and centre in the run up to an event and new collaboration software offers opportunities to do this. 
News Thought leadership
Insight

The scope of tropes

3 minute read 19 Oct 2020
The use of technology can be magical — and it is this that as an event agency we must focus upon. 
Blog
Insight

Knights at the museum

2 minute read 15 Sep 2020
Ever wondered what it’s like to set up an event in a museum? You’re in luck! Having had that very experience, Broadsword MD Anna Green shares her thoughts. 
Blog
Insight

Our guide to presenting at a virtual event

2 minute read 7 Sep 2020
At Broadsword we pride ourselves on our attention to detail. The little (and sometimes most obvious) things really do make a difference. 
Thought leadership
Insight

Navigating the digital wave

3 minute read 24 Jul 2020
Commercial Director, Matt Green discusses the different ways to traverse the digital ocean. 
Blog Thought leadership
Insight

Attention to detail

4 minute read 18 Jun 2020
Commercial Director, Matt Green weaves Formula One and Michael Jordan into his latest blog, writing about the importance of detail. 
Blog
Insight

The scale model

3 minute read 18 Nov 2019
Nostalgia. It’s a powerful thing. The word derives from the Greek ​“nóstos” meaning homecoming and ​“álgos” meaning pain or ache and is used to describe that physical sense of yearning for times or places that evoke fond memories. 
Blog