B. Listening: Exploring the World of Incentive Travel
“We’re working in a people-centric industry where we’re trying to design an experience to evoke a behaviour or an emotion. Incentives play to deep-rooted human behaviours. Aside from financial bonuses, it’s them money-can’t-buy experiences”.
In this episode of the B. Listening podcast, we’re unlocking the psychological potential of incentives for businesses and employees. From electric snowmobiling and coral reef regeneration, to nomadic forest dinners and immersive train journeys through the mountains; Olivia Salvage shares inspiration to reshape your approach to incentive travel events that promote wellbeing, a connection with nature, and regenerative practices.
“Instead of just sustaining, we need to go further and focus on leaving places better than when we found them.”
As an Event Manager at Banff in Canada, Olivia welcomes us into a fascinating world of global incentive travel, which she documents via her Instagram The Incentive Traveller — sharing trends and tips, as well as sustainable destinations.
Dive in below or listen on all major podcast platforms, including Spotify.
About The Guest
Olivia’s career in the events industry has spanned roles across brands, agencies, and venues, delivering MICE projects such as global incentives, conferences, and brand activations. Within these projects, Olivia developed an interest in more sustainable solutions and bringing positive change to an often wasteful sector, and has since completed sustainable certificates that have expanded her knowledge and passion in this area. Now finding herself working destination-side as an Event Manager for Banff & Lake Louise Tourism in Canada, in the world-class Banff National Park, Olivia’s portfolio of projects now see the environment put firmly first.
About The Host
Broadsword is a global event communications agency specialising in event production that ranges across virtual and live corporate events around the world. Based in London, Hong Kong, and New York, we are a trusted partner to global clients like HSBC and inspirational organisations such as Thomson Reuter’s Foundation.